Should I ship a Horse game?
Horses
Of 99 developers who shipped a Horse game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 153 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.4k, ×3.8 the market's $630 for a 6 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $870k, ×1389 the market median. Revenue is down 60% on the market; 153 games are announced against 55 developers who shipped in the last year.
| Bottom 30% | $535 (exactly $535) |
|---|---|
| Median | $2.4k (exactly $2,399) |
| Top 25% | $32k (exactly $32,392) |
| Top 5% | $872k (exactly $872,427) |
| Developers, 2 yr | 99 |
| Released games | 333 |
| Announced | 153 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 15% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Horses
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Price point
- $8.99 typical · top 25% priced $24.99 or above
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.99.
The top 10 games average 84% positive over 146,186 reviews.
What kills games here
3 in 10 developers made under $540. 7 in 10 of the 56 games released 1 to 2 years ago have fewer than 100 reviews. 153 games are announced against 55 developers who shipped in the last year, ×2.8 per shipper.
All pairs with Horses
No pair with Horses has 25 games yet.
Comparable games
Red Dead Redemption 2 2019 · $1.5B 
Mount & Blade II: Bannerlord 2022 · $346M 
Crimson Desert Enhanced 2026 · $242M 
Kingdom Come: Deliverance 2018 · $129M 
Mount & Blade: Warband 2010 · $81M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Red Dead Redemption 2 | older | $59.99 | 846,270 92% | 25M | $1.5B (exactly $1,523,032,119) | Rockstar Games |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Crimson Desert Enhanced | $69.99 | 115,056 83% | 3.5M | $242M (exactly $241,583,083) | Pearl Abyss | |
| | Kingdom Come: Deliverance | older | $29.99 | 143,303 83% | 4.3M | $129M (exactly $128,929,709) | Warhorse Studios |
| | Mount & Blade: Warband | older | $19.99 | 135,425 97% | 4.1M | $81M (exactly $81,214,372) | TaleWorlds Entertainment |
 | METAL GEAR SOLID V: THE PHANTOM PAIN | older | $19.99 | 73,137 91% | 2.2M | $44M (exactly $43,860,259) | KONAMI |
 | Farming Simulator 22 | older | $19.99 | 69,477 93% | 2.1M | $42M (exactly $41,665,357) | GIANTS Software |
 | Red Dead Online | older | $19.99 | 59,572 82% | 1.8M | $36M (exactly $35,725,328) | Rockstar Games |
 | Ranch Simulator: Build, Hunt, Farm | older | $24.99 | 40,862 79% | 1.2M | $31M (exactly $30,634,241) | Toxic Dog |
 | Red Dead Redemption | $49.99 | 20,294 92% | 609k | $30M (exactly $30,434,912) | Rockstar Games, Double Eleven | |
 | The Ranch of Rivershine | $29.99 | 2,050 94% | 62k | $1.8M (exactly $1,844,385) | Cozy Bee Games | |
 | The Legend of Khiimori | · EA | $29.99 | 1,929 82% | 58k | $1.7M (exactly $1,735,521) | Aesir Interactive, NightinGames |
 | Horsey Game | $9.99 | 2,911 97% | 87k | $872k (exactly $872,427) | Captain Games | |
 | Equinox: Homecoming | $14.99 | 1,294 80% | 39k | $582k (exactly $581,912) | Blue Scarab Entertainment | |
 | Saloon Simulator | · EA | $18.99 | 860 89% | 26k | $490k (exactly $489,942) | Glivi Games S.A. |
 | Unbridled: That Horse Game | · EA | $24.99 | 487 85% | 15k | $365k (exactly $365,104) | Mind Evotion Games |
 | Epic Auto Towers | · EA | $14.99 | 768 70% | 23k | $345k (exactly $345,370) | Aleksandr Golovkin |
 | Viking Frontiers | $19.99 | 537 51% | 16k | $322k (exactly $322,039) | BLUM Entertainment |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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