Games › Strategy › Strategy + War
Should I ship a War Strategy game?
Strategy + War
Of 601 developers who shipped a War Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,093 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.5k, ×4.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $2.1M, ×3391 the market median. Revenue is down 20% on the market; 1,093 games are announced against 345 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $2.5k (exactly $2,545) |
| Top 25% | $33k (exactly $32,735) |
| Top 5% | $2.1M (exactly $2,129,590) |
| Developers, 2 yr | 601 |
| Released games | 2,142 |
| Announced | 1,093 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 30% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Strategy; 5 in 10 of the top 25% also carry Simulation, Tactical, Wargame
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 70% positive over 199,137 reviews.
What kills games here
3 in 10 developers made under $450. 7 in 10 of the 326 games released 1 to 2 years ago have fewer than 100 reviews. 1,093 games are announced against 345 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sid Meier’s Civilization® VI | older | $59.99 | 276,113 86% | 8.3M | $497M (exactly $496,920,566) | Firaxis Games, Aspyr (Mac), Aspyr (Linu… (Firaxis Games, Aspyr (Mac), Aspyr (Linux)) |
| | Hearts of Iron IV | older | $49.99 | 274,901 90% | 8.2M | $412M (exactly $412,269,030) | Paradox Development Studio |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Total War: WARHAMMER II | older | $59.99 | 85,134 92% | 2.6M | $153M (exactly $153,215,660) | CREATIVE ASSEMBLY, Feral Interactive (M… (CREATIVE ASSEMBLY, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | Hell Let Loose | older | $49.99 | 99,628 83% | 3.0M | $149M (exactly $149,412,112) | Expression Games |
| | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
| | Europa Universalis IV | older | $49.99 | 94,114 87% | 2.8M | $141M (exactly $141,142,766) | Paradox Development Studio, Paradox Tin… (Paradox Development Studio, Paradox Tinto) |
| | Sid Meier's Civilization VII | $69.99 | 44,789 48% | 1.3M | $94M (exactly $94,043,463) | Firaxis Games | |
| | Europa Universalis V | $59.99 | 25,353 66% | 761k | $46M (exactly $45,627,794) | Paradox Tinto | |
| | DYNASTY WARRIORS: ORIGINS | $69.99 | 19,578 92% | 587k | $41M (exactly $41,107,927) | KOEI TECMO GAMES CO., LTD. | |
| | Broken Arrow | $49.99 | 25,924 55% | 778k | $39M (exactly $38,878,223) | Steel Balalaika | |
| | Heroes of Might and Magic: Olden Era | · EA | $39.99 | 19,251 86% | 578k | $23M (exactly $23,095,425) | Unfrozen |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | MENACE | · EA | $39.99 | 12,281 90% | 368k | $15M (exactly $14,733,516) | Overhype Studios |
| | Hell Let Loose: Vietnam | $39.99 | 10,702 61% | 321k | $13M (exactly $12,839,189) | Expression Games | |
| | Tempest Rising | $39.99 | 9,811 87% | 294k | $12M (exactly $11,770,257) | Slipgate Ironworks™ | |
| | Terra Invicta | $39.99 | 9,057 80% | 272k | $11M (exactly $10,865,683) | Pavonis Interactive |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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