Do I ship it?

GamesStrategyStrategy + Underwater

Specimen · observed

Should I ship an Underwater Strategy game?

Strategy + Underwater

Of 46 developers who shipped an Underwater Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 65 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $1.6k, ×2.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $270; 1 in 20 cleared $420k, ×679 the market median. Revenue is up 140% on the market; 65 games are announced against 27 developers who shipped in the last year.

Deciding numbers: median 2.6 times the market baseline, revenue up 140% on the market, 65 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Strategy + Underwater
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 46
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $60k → $9.1k → $5.1k → $4.0k → $150 → $2.3k → $17k (still earning) → $419 (still earning)
The last cohort is still earning.
Outcomes for Strategy + Underwater: Plate 1 · outcomes, 2 yr, n = 46
Bottom 30% $269 (exactly $269)
Median $1.6k (exactly $1,615)
Top 25% $22k (exactly $22,438)
Top 5% $427k (exactly $426,529)
Developers, 2 yr 46
Released games 106
Announced 65
Effort 5 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 140% on the market, supply 40% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band
Underwater
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Strategy; 6 in 10 of the top 25% also carry Simulation, Building, Resource Management
Price point
$6.99 typical · top 25% priced $24.99 or above
Art
4 in 10 of the top 25% ship with 2D, 3D, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $6.99.

The top 10 games average 78% positive over 5,208 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $270, median $1.6k, 1 in 4 over $22k, 1 in 20 over $420k.

3 in 10 developers made under $270. 8 in 10 of the 21 games released 1 to 2 years ago have fewer than 100 reviews. 65 games are announced against 27 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Strategy with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds50 devs · median $65k · 27 announced
  2. + Job SimulatorFair62 devs · median $16k · 74 announced
  3. + BaseballFair14 devs · median $7.5k · 7 announced
  4. + LGBTQ+Fair89 devs · median $6.7k · 91 announced
  5. + WuxiaFair23 devs · median $4.7k · 41 announced
  6. + FarmingFair44 devs · median $4.3k · 42 announced
  7. + Martial ArtsFair81 devs · median $3.0k · 94 announced
  8. + SubmarineFair21 devs · median $2.4k · 23 announced
  9. + NavalFair66 devs · median $2.2k · 88 announced
  10. + IdlerFair696 devs · median $1.9k · 988 announced
  11. + Shop KeeperFair159 devs · median $1.8k · 264 announced
  12. + HackingFair96 devs · median $1.2k · 132 announced

All 275 pairs on the Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Raft older $19.99 323,481 93% 9.7M $194M (exactly $193,991,556) Redbeet Interactive
Barotrauma older $34.99 61,905 94% 1.9M $65M (exactly $64,981,678) FakeFish, Undertow Games
Stranded Deep older $19.99 43,628 74% 1.3M $26M (exactly $26,163,712) Beam Team Games
Feed and Grow: Fish · EA older $14.99 20,750 78% 623k $9.3M (exactly $9,331,275) Old B1ood
Megaquarium older $24.99 3,444 95% 103k $2.6M (exactly $2,581,967) Twice Circled
Insaniquarium Deluxe older $4.99 6,398 96% 192k $958k (exactly $957,781) PopCap Games, Inc.
Silent Hunter® III older $9.99 2,544 87% 76k $762k (exactly $762,437) Ubisoft
Silent Hunter 5®: Battle of the Atlantic older $9.99 2,450 44% 74k $734k (exactly $734,265) Ubisoft Romania
Surviving the Abyss $19.99 1,044 64% 31k $626k (exactly $626,087) Rocket Flair Studios
Aquatico older $24.99 786 67% 24k $589k (exactly $589,264) Digital Reef Games
Primordialis · EA $19.99 974 93% 29k $584k (exactly $584,108) Kyler Natividad, Keith Sammut
Modern Naval Warfare · EA $59.99 237 58% 7.1k $427k (exactly $426,529) Wave Ops
Ecosystem $19.99 601 76% 18k $360k (exactly $360,420) Tom Johnson
Darkwater $9.99 989 77% 30k $296k (exactly $296,403) Targon Studios
Captain Whiskers: Incremental Seas $5.99 886 85% 27k $159k (exactly $159,214) Happy Universe Studios
Life Below $29.99 150 80% 4.5k $135k (exactly $134,955) Megapop
Oceaneers · EA $24.99 103 86% 3.1k $77k (exactly $77,219) Barrel Smash Studios
NAMAKORIUM (ナマコリウム) $11.99 148 93% 4.4k $53k (exactly $53,236) Polyscape Inc.
Deep Crafter · EA $17.99 76 68% 2.3k $41k (exactly $41,017) Deep Crafter Studio

Estimates: copies = reviews × 30, gross = copies × list price.