Games › Strategy › Strategy + Tower Defense
Should I ship a Tower Defense Strategy game?
Strategy + Tower Defense
Of 988 developers who shipped a Tower Defense Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,521 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $690, ×1.1 the market's $630 for a 5 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $250k, ×400 the market median. Revenue is up 20% on the market; 1,521 games are announced against 601 developers who shipped in the last year.
| Bottom 30% | $179 (exactly $179) |
|---|---|
| Median | $691 (exactly $691) |
| Top 25% | $6.0k (exactly $5,988) |
| Top 5% | $251k (exactly $251,346) |
| Developers, 2 yr | 988 |
| Released games | 2,734 |
| Announced | 1,521 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 20% on the market, supply 50% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy, Tower Defense; 4 in 10 of the top 25% also carry Roguelite, Base Building, Roguelike
- Price point
- $5.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Top-Down
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $5.99.
The top 10 games average 86% positive over 88,181 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 461 games released 1 to 2 years ago have fewer than 100 reviews. 1,521 games are announced against 601 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Strategy with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
7 Days to Die 2024 · $369M 
Total War: WARHAMMER III 2022 · $189M 
Bloons TD 6 2018 · $147M 
They Are Billions 2019 · $42M 
Plants vs. Zombies GOTY Edition 2009 · $21M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Bloons TD 6 | older | $13.99 | 349,859 97% | 10M | $147M (exactly $146,835,822) | Ninja Kiwi |
| | They Are Billions | older | $29.99 | 46,223 85% | 1.4M | $42M (exactly $41,586,833) | Numantian Games |
| | Plants vs. Zombies GOTY Edition | older | $4.99 | 143,506 97% | 4.3M | $21M (exactly $21,482,848) | PopCap Games, Inc. |
 | The Riftbreaker | older | $29.99 | 22,127 90% | 664k | $20M (exactly $19,907,662) | EXOR Studios |
 | Kingdom Two Crowns | older | $19.99 | 31,259 90% | 938k | $19M (exactly $18,746,022) | Fury Studios, Coatsink |
 | Plants vs. Zombies: Battle for Neighborville™ | older | $29.99 | 15,372 71% | 461k | $14M (exactly $13,830,188) | PopCap |
 | The Last Spell | older | $24.99 | 13,260 91% | 398k | $9.9M (exactly $9,941,022) | Ishtar Games |
 | Orcs Must Die! 3 | older | $29.99 | 10,930 85% | 328k | $9.8M (exactly $9,833,721) | Robot Entertainment |
 | Diplomacy is Not an Option | $29.99 | 10,904 85% | 327k | $9.8M (exactly $9,810,329) | Door 407 | |
 | Thronefall | $12.99 | 22,966 96% | 689k | $8.9M (exactly $8,949,850) | GrizzlyGames, Mythwright | |
 | Age of Darkness: Final Stand | $27.99 | 9,486 74% | 285k | $8.0M (exactly $7,965,394) | PlaySide | |
 | Stronghold Crusader: Definitive Edition | $19.99 | 10,627 92% | 319k | $6.4M (exactly $6,373,012) | Firefly Studios | |
 | Plants vs. Zombies™: Replanted | $19.99 | 6,898 66% | 207k | $4.1M (exactly $4,136,731) | PopCap Games, The Lost Pixels | |
 | The King is Watching | $14.99 | 9,006 88% | 270k | $4.0M (exactly $4,049,998) | Hypnohead | |
 | Orcs Must Die! Deathtrap | $29.99 | 4,053 69% | 122k | $3.6M (exactly $3,646,484) | Robot Entertainment | |
 | Becastled | $19.99 | 5,349 81% | 160k | $3.2M (exactly $3,207,795) | Mana Potion Studios | |
 | Tower Dominion | $17.49 | 5,117 85% | 154k | $2.7M (exactly $2,684,890) | Parallel 45 Games | |
 | Emberward | $19.99 | 3,775 96% | 113k | $2.3M (exactly $2,263,868) | Refic Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.