Games › Strategy › Strategy + Puzzle
Should I ship a Puzzle Strategy game?
Strategy + Puzzle
Of 1,642 developers who shipped a Puzzle Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,874 more are announced.
Verdict: dead, for a 5 / 10 build.
The middle developer here made $360 in the last 2 years and $480 over 4, against a market of $630 for a 5 / 10 build. 971 developers shipped in the last year and 1,874 games are announced.
| Bottom 30% | $90 (exactly $90) |
|---|---|
| Median | $359 (exactly $359) |
| Top 25% | $2.5k (exactly $2,516) |
| Top 5% | $77k (exactly $76,723) |
| Developers, 2 yr | 1,642 |
| Released games | 6,015 |
| Announced | 1,874 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 35% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy, Puzzle; 3 in 10 of the top 25% also carry Logic, Simulation
- Price point
- $4.99 typical · top 25% priced $12.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Cute
Why players buy here
The top 25% priced at $12.99 or above; the middle game at $4.99.
The top 10 games average 89% positive over 147,883 reviews.
What kills games here
3 in 10 developers made under $90. 9 in 10 of the 930 games released 1 to 2 years ago have fewer than 100 reviews. 1,874 games are announced against 971 developers who shipped in the last year.
Adjacent niches
Strategy with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Inscryption | older | $19.99 | 135,017 96% | 4.1M | $81M (exactly $80,969,695) | Daniel Mullins Games |
| | Batman™: Arkham Knight | older | $19.99 | 111,190 92% | 3.3M | $67M (exactly $66,680,643) | Rocksteady Studios |
| | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
| | Hello Neighbor | older | $29.99 | 26,329 87% | 790k | $24M (exactly $23,688,201) | Dynamic Pixels |
| | Papers, Please | older | $9.99 | 73,406 97% | 2.2M | $22M (exactly $21,999,778) | Lucas Pope |
| | Besiege | older | $14.99 | 48,045 95% | 1.4M | $22M (exactly $21,605,836) | Spiderling Studios |
| | Plants vs. Zombies GOTY Edition | older | $4.99 | 143,506 97% | 4.3M | $21M (exactly $21,482,848) | PopCap Games, Inc. |
| | Hardspace: Shipbreaker | older | $34.99 | 19,431 89% | 583k | $20M (exactly $20,396,721) | Blackbird Interactive |
| | L.A. Noire | older | $19.99 | 31,099 85% | 933k | $19M (exactly $18,650,070) | Team Bondi, Rockstar Leeds |
| | The Escapists 2 | older | $19.99 | 26,452 90% | 794k | $16M (exactly $15,863,264) | Team17, Mouldy Toof Studios |
| | Blue Prince | $29.99 | 17,498 85% | 525k | $16M (exactly $15,742,951) | Dogubomb | |
| | shapez 2 - Factory | $29.99 | 13,846 96% | 415k | $12M (exactly $12,457,246) | tobspr Games | |
| | Liar's Bar | · EA | $6.99 | 48,708 89% | 1.5M | $10M (exactly $10,214,068) | Curve Animation |
| | UFO 50 | $24.99 | 7,134 94% | 214k | $5.3M (exactly $5,348,360) | Mossmouth | |
| | LOCKDOWN Protocol | $9.99 | 16,605 86% | 498k | $5.0M (exactly $4,976,518) | Mirage Creative Lab | |
| | The Weeping Swan: Ten Days of the City's Fall | $11.99 | 8,227 58% | 247k | $3.0M (exactly $2,959,252) | 零创游戏(ZerocreationGame) | |
| | The Farmer Was Replaced | $9.99 | 9,116 95% | 273k | $2.7M (exactly $2,732,065) | Timon Herzog | |
| | Nubby's Number Factory | $4.99 | 18,138 97% | 544k | $2.7M (exactly $2,715,259) | MogDogBlog Productions | |
| | Mandate Of Heaven | $14.99 | 5,446 91% | 163k | $2.4M (exactly $2,449,066) | 木焱工作室 | |
| | Gunsmith Simulator | $24.99 | 3,165 84% | 95k | $2.4M (exactly $2,372,800) | GameHunters |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.