Games › Strategy › Strategy + Perma Death
Should I ship a Perma Death Strategy game?
Strategy + Perma Death
Of 316 developers who shipped a Perma Death Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 586 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.8k, ×2.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $340k, ×546 the market median. Revenue is down 35% on the market; 586 games are announced against 199 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.8k (exactly $1,798) |
| Top 25% | $13k (exactly $12,946) |
| Top 5% | $343k (exactly $343,028) |
| Developers, 2 yr | 316 |
| Released games | 783 |
| Announced | 586 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 70% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Perma Death
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy, Perma Death; 5 in 10 of the top 25% also carry Roguelike, Roguelite, Turn-Based Strategy
- Price point
- $7.99 typical · top 25% priced $17.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Pixel Graphics
Why players buy here
The top 25% priced at $17.99 or above; the middle game at $7.99.
The top 10 games average 86% positive over 41,348 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 125 games released 1 to 2 years ago have fewer than 100 reviews. 586 games are announced against 199 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Strategy with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Darkest Dungeon® | older | $24.99 | 140,790 91% | 4.2M | $106M (exactly $105,550,263) | Red Hook Studios |
| | XCOM® 2 | older | $19.99 | 79,998 84% | 2.4M | $48M (exactly $47,974,801) | Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | FTL: Faster Than Light | older | $9.99 | 62,763 94% | 1.9M | $19M (exactly $18,810,071) | Subset Games |
| | XCOM: Enemy Unknown | older | $14.99 | 40,345 93% | 1.2M | $18M (exactly $18,143,146) | Firaxis Games, Feral Interactive (Linux) |
| | Peglin | older | $19.99 | 16,626 83% | 499k | $10M (exactly $9,970,612) | Red Nexus Games Inc. |
| | The Last Spell | older | $24.99 | 13,260 91% | 398k | $9.9M (exactly $9,941,022) | Ishtar Games |
| | Five Nights at Freddy's 2 | older | $7.99 | 23,871 93% | 716k | $5.7M (exactly $5,721,879) | Scott Cawthon |
| | Bomber Crew | older | $15.99 | 10,416 88% | 312k | $5.0M (exactly $4,996,555) | Runner Duck |
| | LOCKDOWN Protocol | $9.99 | 16,605 86% | 498k | $5.0M (exactly $4,976,518) | Mirage Creative Lab | |
| | Wildfrost | older | $19.99 | 8,175 82% | 245k | $4.9M (exactly $4,902,548) | Deadpan Games, Gaziter |
| | Cyber Knights: Flashpoint | $29.99 | 2,926 93% | 88k | $2.6M (exactly $2,632,522) | Trese Brothers | |
| | Void War | $19.99 | 3,653 94% | 110k | $2.2M (exactly $2,190,704) | Tundra | |
| | Everything is Crab: The Animal Evolution Roguelite | $9.99 | 6,876 76% | 206k | $2.1M (exactly $2,060,737) | Odd Dreams Digital | |
| | Aethermancer | · EA | $25.99 | 2,585 91% | 78k | $2.0M (exactly $2,015,524) | moi rai games |
| | Dwarves: Glory, Death and Loot | $14.99 | 2,588 82% | 78k | $1.2M (exactly $1,163,824) | Hamma Studios | |
| | SpellRogue | $19.99 | 1,566 86% | 47k | $939k (exactly $939,130) | Guidelight Games | |
| | LONESTAR | $12.99 | 2,183 90% | 65k | $851k (exactly $850,715) | Math Tide | |
| | Dungeon Settlers | · EA | $24.99 | 1,117 79% | 34k | $837k (exactly $837,415) | CanOpener |
| | Pronoun Palace | $19.84 | 1,249 99% | 37k | $743k (exactly $743,405) | Cadence Petersen, Hazel Fackler |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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