Games › Strategy › Strategy + Noir
Should I ship a Noir Strategy game?
Strategy + Noir
Of 89 developers who shipped a Noir Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 174 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.4k, ×2.3 the market's $630 for a 5 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $130k, ×220 the market median. Revenue is up 15% on the market; 174 games are announced against 60 developers who shipped in the last year.
| Bottom 30% | $240 (exactly $240) |
|---|---|
| Median | $1.4k (exactly $1,438) |
| Top 25% | $11k (exactly $10,695) |
| Top 5% | $138k (exactly $138,461) |
| Developers, 2 yr | 89 |
| Released games | 219 |
| Announced | 174 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 15% on the market, supply 100% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy; 4 in 10 of the top 25% also carry Simulation, RPG, Card Battler
- Price point
- $6.99 typical · top 25% priced $16.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Atmospheric
Why players buy here
The top 25% priced at $16.99 or above; the middle game at $6.99.
The top 10 games average 85% positive over 17,363 reviews.
What kills games here
3 in 10 developers made under $240. 8 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 174 games are announced against 60 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | L.A. Noire | older | $19.99 | 31,099 85% | 933k | $19M (exactly $18,650,070) | Team Bondi, Rockstar Leeds |
| | Word Game | older | $34.99 | 5,930 93% | 178k | $6.2M (exactly $6,224,721) | Team9 |
| | Empire of Sin | older | $39.99 | 4,544 49% | 136k | $5.5M (exactly $5,451,437) | Romero Games |
| | This Is the Police | older | $14.99 | 9,153 82% | 275k | $4.1M (exactly $4,116,104) | Weappy Studio |
| | Gunpoint | older | $9.99 | 10,276 97% | 308k | $3.1M (exactly $3,079,717) | Suspicious Developments |
| | The Bureau: XCOM Declassified | older | $19.99 | 4,857 67% | 146k | $2.9M (exactly $2,912,743) | 2K Marin |
| | This Is the Police 2 | older | $14.99 | 5,330 77% | 160k | $2.4M (exactly $2,396,901) | Weappy Studio |
| | Hollywood Animal | · EA | $19.99 | 3,845 73% | 115k | $2.3M (exactly $2,305,846) | Weappy Wholesome |
| | Slots & Daggers | $7.99 | 7,421 93% | 223k | $1.8M (exactly $1,778,814) | Friedemann | |
| | Intravenous | older | $19.99 | 2,872 91% | 86k | $1.7M (exactly $1,722,338) | Explosive Squat Games |
| | Menace from the Deep | $16.99 | 2,466 84% | 74k | $1.3M (exactly $1,256,920) | Flat Lab | |
| | DEATH NOTE Killer Within | $9.99 | 2,324 84% | 70k | $697k (exactly $696,503) | Grounding Inc. | |
| | Lightracer: For Judge | $9.99 | 462 92% | 14k | $138k (exactly $138,461) | Smartmelon Games | |
| | PROHIBEAST | $34.99 | 121 57% | 3.6k | $127k (exactly $127,014) | SUPER AC | |
| | Exorcism Agency | $12.99 | 222 91% | 6.7k | $87k (exactly $86,513) | YINGGUO GAME | |
| | RogueJack21 | $11.99 | 196 67% | 5.9k | $71k (exactly $70,501) | Zandbox Studio | |
| | HeistGeist | $19.90 | 116 95% | 3.5k | $69k (exactly $69,252) | Doublequote Studio | |
| | Shana - Priestess of Tona | $9.99 | 190 74% | 5.7k | $57k (exactly $56,943) | Lustration Team |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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