Games › Strategy › Strategy + Ninja
Should I ship a Ninja Strategy game?
Strategy + Ninja
Of 27 developers who shipped a Ninja Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 27 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $600, level with the market's $630 for a 5 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $19k, ×31 the market median. Revenue is up 205% on the market; 27 games are announced against 10 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $599 (exactly $599) |
| Top 25% | $3.3k (exactly $3,297) |
| Top 5% | $19k (exactly $19,181) |
| Developers, 2 yr | 27 |
| Released games | 96 |
| Announced | 27 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 205% on the market, supply 40% fewer developers than the period before.
Free games: 19%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy; 3 in 10 of the top 25% also carry Combat, Turn-Based Combat, Action
- Price point
- $5.99 typical · top 25% priced $9.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Pixel Graphics, Story Rich
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $5.99.
The top 10 games average 89% positive over 1,511 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 19 games released 1 to 2 years ago have fewer than 100 reviews. 27 games are announced against 10 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
Ghostrunner 2020 · $42M 
Shadow Tactics: Blades of the Shogun 2016 · $37M 
NARUTO TO BORUTO: SHINOBI STRIKER 2023 · $26M 
Aragami 2016 · $6.1M 
Shogun Showdown 2024 · $2.8M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ghostrunner | older | $29.99 | 46,818 91% | 1.4M | $42M (exactly $42,122,155) | One More Level, 3D Realms, Slipgate Iro… (One More Level, 3D Realms, Slipgate Ironworks™, All in! Games) |
| | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
| | NARUTO TO BORUTO: SHINOBI STRIKER | older | $19.99 | 42,572 84% | 1.3M | $26M (exactly $25,530,428) | Soleil Ltd. |
| | Aragami | older | $19.99 | 10,234 90% | 307k | $6.1M (exactly $6,137,330) | Lince Works |
| | Shogun Showdown | older | $14.99 | 6,197 95% | 186k | $2.8M (exactly $2,786,791) | Roboatino |
 | Shadow Tactics: Aiko's Choice | older | $19.99 | 3,965 93% | 119k | $2.4M (exactly $2,377,810) | Mimimi Games |
 | NARUTO SHIPPUDEN: Ultimate Ninja STORM 2 | older | $19.99 | 3,457 88% | 104k | $2.1M (exactly $2,073,163) | CyberConnect2 Co. Ltd. |
 | Sairento VR | older | $29.99 | 1,448 86% | 43k | $1.3M (exactly $1,302,766) | Mixed Realms Pte Ltd, Swag Soft Holding… (Mixed Realms Pte Ltd, Swag Soft Holdings Pte Ltd) |
 | Sword With Sauce | older | $4.99 | 5,762 86% | 173k | $863k (exactly $862,571) | Diatomic Studios |
 | Half-Demon Shinobi | $10.99 | 1,242 89% | 37k | $409k (exactly $409,487) | 樹懶叫工作室, 紳士吉娃, Maker製造機 | |
 | Arashi Gaiden | $9.99 | 64 95% | 1.9k | $19k (exactly $19,181) | Statera Studio, Wired Dreams Studio | |
 | RHYTHMKILL | $9.99 | 45 82% | 1.4k | $13k (exactly $13,486) | GETTAKE | |
 | Shogun Curse | $9.99 | 20 60% | 600 | $6.0k (exactly $5,994) | Oh Baby Games | |
 | Project Chameleon | $9.99 | 19 100% | 570 | $5.7k (exactly $5,694) | Anonymous King | |
 | Shogi | $7.99 | 14 71% | 420 | $3.4k (exactly $3,356) | Popoko VM Games | |
 | NINDO Guardian of the Starlit Shadow | · EA | $9.99 | 11 100% | 330 | $3.3k (exactly $3,297) | MORIKICHIDO |
 | Ninja Ming: Wu | $1.99 | 48 100% | 1.4k | $2.9k (exactly $2,866) | 1 Poss Studio | |
 | Peak | $1.99 | 42 92% | 1.3k | $2.5k (exactly $2,507) | Three Hands Co | |
 | Gangs Of Asia | · EA | $9.99 | 6 100% | 180 | $1.8k (exactly $1,798) | Moonpunch |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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