Games › Strategy › Strategy + Military
Should I ship a Military Strategy game?
Strategy + Military
Of 442 developers who shipped a Military Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 754 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.4k, ×3.8 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $2.3M, ×3778 the market median. Revenue is up 90% on the market; 754 games are announced against 244 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $2.4k (exactly $2,399) |
| Top 25% | $33k (exactly $32,735) |
| Top 5% | $2.4M (exactly $2,372,800) |
| Developers, 2 yr | 442 |
| Released games | 1,544 |
| Announced | 754 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 90% on the market, supply 20% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Strategy; 5 in 10 of the top 25% also carry Simulation, Tactical, Wargame
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 70% positive over 171,262 reviews.
What kills games here
3 in 10 developers made under $450. 8 in 10 of the 253 games released 1 to 2 years ago have fewer than 100 reviews. 754 games are announced against 244 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Hearts of Iron IV | older | $49.99 | 274,901 90% | 8.2M | $412M (exactly $412,269,030) | Paradox Development Studio |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Stellaris | older | $49.99 | 139,718 85% | 4.2M | $210M (exactly $209,535,085) | Paradox Development Studio |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Hell Let Loose | older | $49.99 | 99,628 83% | 3.0M | $149M (exactly $149,412,112) | Expression Games |
| | Tom Clancy's Ghost Recon® Wildlands | older | $49.99 | 99,590 78% | 3.0M | $149M (exactly $149,355,123) | Ubisoft Paris, Ubisoft Annecy, Ubisoft… (Ubisoft Paris, Ubisoft Annecy, Ubisoft Bucharest, Ubisoft Montpellier, Ubisoft Milan, Reflections, Ubisoft Belgrade) |
| | Europa Universalis IV | older | $49.99 | 94,114 87% | 2.8M | $141M (exactly $141,142,766) | Paradox Development Studio, Paradox Tin… (Paradox Development Studio, Paradox Tinto) |
| | Sid Meier's Civilization VII | $69.99 | 44,789 48% | 1.3M | $94M (exactly $94,043,463) | Firaxis Games | |
| | Battlefield 4™ | older | $39.99 | 69,373 84% | 2.1M | $83M (exactly $83,226,788) | DICE |
| | Mount & Blade: Warband | older | $19.99 | 135,425 97% | 4.1M | $81M (exactly $81,214,372) | TaleWorlds Entertainment |
| | Broken Arrow | $49.99 | 25,924 55% | 778k | $39M (exactly $38,878,223) | Steel Balalaika | |
| | Heroes of Might and Magic: Olden Era | · EA | $39.99 | 19,251 86% | 578k | $23M (exactly $23,095,425) | Unfrozen |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | Hell Let Loose: Vietnam | $39.99 | 10,702 61% | 321k | $13M (exactly $12,839,189) | Expression Games | |
| | Tempest Rising | $39.99 | 9,811 87% | 294k | $12M (exactly $11,770,257) | Slipgate Ironworks™ | |
| | Terra Invicta | $39.99 | 9,057 80% | 272k | $11M (exactly $10,865,683) | Pavonis Interactive | |
| | Diplomacy is Not an Option | $29.99 | 10,904 85% | 327k | $9.8M (exactly $9,810,329) | Door 407 | |
| | Door Kickers 2: Task Force North | $24.99 | 12,324 96% | 370k | $9.2M (exactly $9,239,303) | KillHouse Games | |
| | Sea Power : Naval Combat in the Missile Age | · EA | $49.99 | 6,109 90% | 183k | $9.2M (exactly $9,161,667) | Triassic Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.