Games › Walking Simulator › Walking Simulator + Lovecraftian
Should I ship a Lovecraftian Walking Simulator?
Walking Simulator + Lovecraftian
Of 53 developers who shipped a Lovecraftian Walking Simulator in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 83 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $5.7k, ×12 the market's $480 for a 4 / 10 build, and 3 in 10 made under $1.8k; 1 in 20 cleared $230k, ×494 the market median. Revenue is up 465% on the market; 83 games are announced against 27 developers who shipped in the last year.
| Bottom 30% | $1.8k (exactly $1,752) |
|---|---|
| Median | $5.7k (exactly $5,689) |
| Top 25% | $22k (exactly $21,578) |
| Top 5% | $235k (exactly $234,656) |
| Developers, 2 yr | 53 |
| Released games | 145 |
| Announced | 83 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 465% on the market, supply as many developers as the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Walking Simulator
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Lovecraftian
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Walking Simulator; 9 in 10 of the top 25% also carry Adventure, Exploration, Puzzle
- Price point
- $6.99 typical · top 25% priced $19.99 or above
- Art
- 6 in 10 of the top 25% ship with Atmospheric, First-Person, 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 88% positive over 6,267 reviews.
What kills games here
3 in 10 developers made under $1.8k. 8 in 10 of the 30 games released 1 to 2 years ago have fewer than 100 reviews. 83 games are announced against 27 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Walking Simulator with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + WarFair
- + RomanceFair
- + Escape RoomFair
- + ThrillerFair
- + MusicFair
- + SupernaturalFair
- + Psychological HorrorFair
- + PsychologicalFair
- + IdlerFair
- + Mystery DungeonFair
- + NoirFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | SOMA | older | $29.99 | 46,772 95% | 1.4M | $42M (exactly $42,080,768) | Frictional Games |
| | What Remains of Edith Finch | older | $19.99 | 47,036 95% | 1.4M | $28M (exactly $28,207,489) | Giant Sparrow |
| | Scorn | older | $49.99 | 14,546 77% | 436k | $22M (exactly $21,814,636) | Ebb Software |
| | Amnesia: The Dark Descent | older | $19.99 | 20,420 95% | 613k | $12M (exactly $12,245,874) | Frictional Games |
| | Still Wakes the Deep | older | $34.99 | 11,213 87% | 336k | $12M (exactly $11,770,286) | The Chinese Room |
| | Layers of Fear (2016) | older | $19.99 | 13,172 89% | 395k | $7.9M (exactly $7,899,248) | Bloober Team SA |
| | Call of Cthulhu® | older | $19.99 | 10,962 79% | 329k | $6.6M (exactly $6,573,911) | Cyanide Studio |
| | Amnesia: A Machine for Pigs | older | $19.99 | 7,236 69% | 217k | $4.3M (exactly $4,339,429) | The Chinese Room |
| | The Vanishing of Ethan Carter | older | $19.99 | 6,862 87% | 206k | $4.1M (exactly $4,115,141) | The Astronauts |
| | Observation | older | $24.99 | 4,590 78% | 138k | $3.4M (exactly $3,441,123) | Screen Burn |
| | Eclipsium | $12.99 | 3,306 91% | 99k | $1.3M (exactly $1,288,348) | Housefire | |
| | Necrophosis | $15.99 | 722 89% | 22k | $346k (exactly $346,343) | Dragonis Ares, Adonis Brosteanu | |
| | Call of the Elder Gods | $24.99 | 313 89% | 9.4k | $235k (exactly $234,656) | Out of the Blue Games | |
| | Junji Ito Maniac: An Infinite Gaol | $11.99 | 629 78% | 19k | $226k (exactly $226,251) | SOFTSTAR ENTERTAINMENT | |
| | BLACKSHARD | $14.99 | 432 91% | 13k | $194k (exactly $194,270) | Redlock Studio, Enclave | |
| | 10 Dead Doves | $24.99 | 195 88% | 5.9k | $146k (exactly $146,192) | Duonix Studios, Mark Byram II, Sean-Mic… (Duonix Studios, Mark Byram II, Sean-Michael Millard) | |
| | Below, Rusted Gods | $7.99 | 320 87% | 9.6k | $77k (exactly $76,704) | FromSouthGames | |
| | Chorus of Carcosa | $11.99 | 178 73% | 5.3k | $64k (exactly $64,027) | Chameleon 42 | |
| | HYPNOS | · EA | $19.90 | 88 95% | 2.6k | $53k (exactly $52,536) | Redlock Studio |
| | Cosmic Fear | $19.99 | 84 80% | 2.5k | $50k (exactly $50,375) | Alessandro Guzzo |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.