Games › Strategy › Strategy + Horses
Should I ship a Horse Strategy game?
Strategy + Horses
Of 24 developers who shipped a Horse Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 39 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.8k, ×2.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $1.1k; 1 in 20 cleared $320k, ×513 the market median. Revenue is down 20% on the market; 39 games are announced against 13 developers who shipped in the last year.
| Bottom 30% | $1.0k (exactly $1,048) |
|---|---|
| Median | $1.8k (exactly $1,800) |
| Top 25% | $29k (exactly $29,071) |
| Top 5% | $322k (exactly $322,039) |
| Developers, 2 yr | 24 |
| Released games | 74 |
| Announced | 39 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 20% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Strategy; 6 in 10 of the top 25% also carry Character Customization, Immersive Sim, RPG
- Price point
- $6.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Cute, Family Friendly
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $6.99.
The top 10 games average 71% positive over 2,153 reviews.
What kills games here
3 in 10 developers made under $1.1k. 8 in 10 of the 13 games released 1 to 2 years ago have fewer than 100 reviews. 39 games are announced against 13 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Mount & Blade: Warband | older | $19.99 | 135,425 97% | 4.1M | $81M (exactly $81,214,372) | TaleWorlds Entertainment |
| | Mount & Blade: With Fire & Sword | older | $9.99 | 11,213 87% | 336k | $3.4M (exactly $3,360,536) | TaleWorlds Entertainment |
| | SpellForce: Conquest of Eo | older | $29.99 | 2,149 80% | 64k | $1.9M (exactly $1,933,455) | Owned by Gravity |
| | Depraved | older | $19.99 | 1,129 60% | 34k | $677k (exactly $677,061) | Evil Bite |
| | Sons of Valhalla | older | $19.99 | 847 66% | 25k | $508k (exactly $507,946) | Pixel Chest |
| | Han Xiongnu Wars | older | $6.99 | 2,200 67% | 66k | $461k (exactly $461,340) | Shangshi Studio |
| | Epic Auto Towers | · EA | $14.99 | 768 70% | 23k | $345k (exactly $345,370) | Aleksandr Golovkin |
| | Viking Frontiers | $19.99 | 537 51% | 16k | $322k (exactly $322,039) | BLUM Entertainment | |
| | Starters Orders 7 Horse Racing | older | $34.99 | 167 77% | 5.0k | $175k (exactly $175,300) | Strategic Designs Ltd. |
| | Horse Racing Manager | · EA | $24.99 | 208 88% | 6.2k | $156k (exactly $155,938) | Sheep Meadow Road Games |
| | Batomon Showdown | $14.99 | 327 87% | 9.8k | $147k (exactly $147,052) | berrymint | |
| | Tobiano | · EA | $24.99 | 81 79% | 2.4k | $61k (exactly $60,726) | Ida Meyer |
| | ColdRidge | $9.99 | 97 73% | 2.9k | $29k (exactly $29,071) | Frog Collective | |
| | Pass Tiger Cage | · EA | $6.99 | 34 61% | 1.0k | $7.1k (exactly $7,130) | 中军MT |
| | Horse Plinko | $4.99 | 47 89% | 1.4k | $7.0k (exactly $7,036) | Crawley, Womp | |
| | Storm Horse Simulator | $9.99 | 18 50% | 540 | $5.4k (exactly $5,395) | INDIE FORGE STUDIOS S.R.L. | |
| | Tap Derby: Horse Racing | $4.99 | 36 91% | 1.1k | $5.4k (exactly $5,389) | Frost Warrior Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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