Games › Walking Simulator › Walking Simulator + Horror
Should I ship a Horror Walking Simulator?
Walking Simulator + Horror
Of 1,169 developers who shipped a Horror Walking Simulator in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,331 more are announced.
Verdict: fair, for a 4 / 10 build.
The middle developer here made $1.5k, ×3.2 the market's $480 for a 4 / 10 build, with 3 in 10 under $480. Revenue is up 15% on the market; 1,331 games are announced against 705 developers who shipped in the last year.
| Bottom 30% | $479 (exactly $479) |
|---|---|
| Median | $1.5k (exactly $1,497) |
| Top 25% | $6.5k (exactly $6,472) |
| Top 5% | $127k (exactly $127,281) |
| Developers, 2 yr | 1,169 |
| Released games | 2,911 |
| Announced | 1,331 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $3.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 15% on the market, supply 30% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Walking Simulator
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Walking Simulator; 4 in 10 of the top 25% also carry Adventure, Exploration, Simulation
- Price point
- $3.99 typical · top 25% priced $8.99 or above
- Art
- 7 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $8.99 or above; the middle game at $3.99.
The top 10 games average 91% positive over 83,498 reviews.
What kills games here
3 in 10 developers made under $480. 8 in 10 of the 700 games released 1 to 2 years ago have fewer than 100 reviews. 1,331 games are announced against 705 developers who shipped in the last year.
Adjacent niches
Walking Simulator with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + WarFair
- + RomanceFair
- + Escape RoomFair
- + ThrillerFair
- + MusicFair
- + SupernaturalFair
- + Psychological HorrorFair
- + PsychologicalFair
- + IdlerFair
- + Mystery DungeonFair
- + NoirFair
Comparable games
A Plague Tale: Innocence 2019 · $76M 
The Isle 2015 · EA · $67M 
The Long Dark 2017 · $66M 
Hellblade: Senua's Sacrifice 2017 · $60M 
DEATH STRANDING DIRECTOR'S CUT 2022 · $60M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | A Plague Tale: Innocence | older | $39.99 | 63,166 93% | 1.9M | $76M (exactly $75,780,250) | Asobo Studio |
| | The Isle | · EA older | $19.99 | 111,397 80% | 3.3M | $67M (exactly $66,804,781) | Afterthought LLC |
| | The Long Dark | older | $19.99 | 110,264 89% | 3.3M | $66M (exactly $66,125,321) | Hinterland Studio Inc. |
| | Hellblade: Senua's Sacrifice | older | $29.99 | 66,788 90% | 2.0M | $60M (exactly $60,089,164) | Ninja Theory |
| | DEATH STRANDING DIRECTOR'S CUT | older | $39.99 | 49,837 91% | 1.5M | $60M (exactly $59,789,449) | KOJIMA PRODUCTIONS |
 | Firewatch | older | $19.99 | 93,690 90% | 2.8M | $56M (exactly $56,185,893) | Campo Santo |
 | Outlast | older | $14.99 | 104,353 96% | 3.1M | $47M (exactly $46,927,544) | Red Barrels |
 | SOMA | older | $29.99 | 46,772 95% | 1.4M | $42M (exactly $42,080,768) | Frictional Games |
 | DEATH STRANDING 2: ON THE BEACH | $69.99 | 15,434 94% | 463k | $32M (exactly $32,406,770) | KOJIMA PRODUCTIONS, Nixxes Software | |
 | What Remains of Edith Finch | older | $19.99 | 47,036 95% | 1.4M | $28M (exactly $28,207,489) | Giant Sparrow |
 | Mouthwashing | $12.99 | 34,353 95% | 1.0M | $13M (exactly $13,387,364) | Wrong Organ | |
 | ROUTINE | $24.99 | 7,322 91% | 220k | $5.5M (exactly $5,489,303) | Lunar Software | |
 | KARMA: The Dark World | $24.99 | 3,963 90% | 119k | $3.0M (exactly $2,971,061) | POLLARD STUDIO LLC | |
 | The Midnight Walk | $29.99 | 2,682 92% | 80k | $2.4M (exactly $2,412,995) | MoonHood | |
 | A Quiet Place: The Road Ahead | $29.99 | 2,331 74% | 70k | $2.1M (exactly $2,097,201) | Stormind Games | |
 | Copycat | $14.99 | 4,611 89% | 138k | $2.1M (exactly $2,073,567) | Spoonful Of Wonder | |
 | Fears to Fathom® - Scratch Creek | $7.99 | 7,141 75% | 214k | $1.7M (exactly $1,711,698) | Rayll | |
 | Baby Steps | $19.99 | 2,355 90% | 71k | $1.4M (exactly $1,412,294) | Gabe Cuzzillo, Maxi Boch, Bennett Foddy | |
 | Eclipsium | $12.99 | 3,306 91% | 99k | $1.3M (exactly $1,288,348) | Housefire |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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