Games › Point & Click › Point & Click + Horror
Should I ship a Horror Point & Click game?
Point & Click + Horror
Of 400 developers who shipped a Horror Point & Click game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 553 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.8k, ×3.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $310k, ×664 the market median. Revenue is down 30% on the market; 553 games are announced against 245 developers who shipped in the last year.
| Bottom 30% | $478 (exactly $478) |
|---|---|
| Median | $1.8k (exactly $1,800) |
| Top 25% | $12k (exactly $11,688) |
| Top 5% | $316k (exactly $315,624) |
| Developers, 2 yr | 400 |
| Released games | 1,397 |
| Announced | 553 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 30% on the market, supply 45% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Point & Click
- effort 2 / 10 · high · effort 2 sits in the high band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Point & Click; 4 in 10 of the top 25% also carry Adventure, Puzzle, Exploration
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 90% positive over 62,070 reviews.
What kills games here
3 in 10 developers made under $480. 8 in 10 of the 208 games released 1 to 2 years ago have fewer than 100 reviews. 553 games are announced against 245 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Point & Click with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + Job SimulatorFair
- + Party-Based RPGFair
- + Life SimFair
- + Local MultiplayerFair
- + MiningFair
- + CookingFair
- + Escape RoomFair
- + UnderwaterFair
- + Local Co-OpFair
- + Online Co-OpFair
- + Word GameFair
Comparable games
Inscryption 2021 · $81M 
The Walking Dead: The Telltale Definitive Series 2020 · $55M 
The Walking Dead 2012 · $24M 
Danganronpa: Trigger Happy Havoc 2016 · $22M 
Slay the Princess — The Pristine Cut 2023 · $17M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Inscryption | older | $19.99 | 135,017 96% | 4.1M | $81M (exactly $80,969,695) | Daniel Mullins Games |
| | The Walking Dead: The Telltale Definitive Series | older | $49.99 | 36,594 96% | 1.1M | $55M (exactly $54,880,022) | Skybound Games |
| | The Walking Dead | older | $14.99 | 53,650 97% | 1.6M | $24M (exactly $24,126,405) | Telltale Games |
| | Danganronpa: Trigger Happy Havoc | older | $19.99 | 36,194 96% | 1.1M | $22M (exactly $21,705,542) | Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games) |
| | Slay the Princess — The Pristine Cut | older | $17.99 | 31,885 96% | 957k | $17M (exactly $17,208,334) | Black Tabby Games |
 | The Walking Dead: Season Two | older | $14.99 | 26,848 96% | 805k | $12M (exactly $12,073,546) | Telltale Games |
 | The Walking Dead: The Final Season | older | $19.99 | 17,447 94% | 523k | $10M (exactly $10,462,966) | Telltale Games |
 | Fran Bow | older | $14.99 | 20,579 97% | 617k | $9.3M (exactly $9,254,376) | Killmonday Games AB |
 | Tiny Bunny | $10.99 | 27,200 83% | 816k | $9.0M (exactly $8,967,840) | Saikono, Sokar | |
 | Five Nights at Freddy's | older | $4.99 | 53,607 94% | 1.6M | $8.0M (exactly $8,024,968) | Scott Cawthon |
 | Endacopia | $16.50 | 6,474 99% | 194k | $3.2M (exactly $3,204,630) | Andyland | |
 | Urban Myth Dissolution Center | $17.99 | 5,930 88% | 178k | $3.2M (exactly $3,200,421) | Hakababunko | |
 | The Drifter | $19.99 | 4,735 97% | 142k | $2.8M (exactly $2,839,580) | Powerhoof, Dave Lloyd | |
 | Servant of the Lake | $7.99 | 7,120 98% | 214k | $1.7M (exactly $1,706,664) | Rusty Lake | |
 | PARANORMASIGHT: The Mermaid's Curse | $24.99 | 2,169 95% | 65k | $1.6M (exactly $1,626,099) | Square Enix | |
 | Cabernet | $19.99 | 2,025 94% | 61k | $1.2M (exactly $1,214,392) | Party for Introverts | |
 | Forbidden Solitaire | $15.99 | 2,245 96% | 67k | $1.1M (exactly $1,076,926) | Grey Alien Games, Night Signal Entertai… (Grey Alien Games, Night Signal Entertainment) | |
 | Kathy Rain 2: Soothsayer | $19.99 | 1,244 95% | 37k | $746k (exactly $746,027) | Clifftop Games | |
 | Horripilant | $7.99 | 2,928 92% | 88k | $702k (exactly $701,842) | Alexandre Declos , Pas Game Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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