Games › Management › Management + Horror
Should I ship a Horror Management game?
Management + Horror
Of 108 developers who shipped a Horror Management game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 222 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $3.1k, ×4.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $740k, ×1193 the market median. Revenue is up 220% on the market; 222 games are announced against 70 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $3.1k (exactly $3,055) |
| Top 25% | $27k (exactly $27,279) |
| Top 5% | $749k (exactly $749,486) |
| Developers, 2 yr | 108 |
| Released games | 226 |
| Announced | 222 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 220% on the market, supply 85% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Management
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Management; 4 in 10 of the top 25% also carry Simulation, Strategy, Resource Management
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with Atmospheric, 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 87% positive over 21,797 reviews.
What kills games here
3 in 10 developers made under $600. 8 in 10 of the 45 games released 1 to 2 years ago have fewer than 100 reviews. 222 games are announced against 70 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Management with a different setting or mood, ranked by verdict then median.
- + RomeFair
- + Job SimulatorFair
- + WesternFair
- + Artificial IntelligenceFair
- + JRPGFair
- + MinigamesFair
- + RhythmFair
- + UnderwaterFair
- + CollectathonFair
- + DwarvesFair
- + 3D FighterFair
- + IncrementalFair
Comparable games
Barotrauma 2023 · $65M 
Lobotomy Corporation | Monster Management Simulation 2018 · $39M 
Cookie Clicker 2021 · $13M 
Dungeons 3 2017 · $11M 
Into the Dead: Our Darkest Days 2025 · EA · $6.8M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Barotrauma | older | $34.99 | 61,905 94% | 1.9M | $65M (exactly $64,981,678) | FakeFish, Undertow Games |
| | Lobotomy Corporation | Monster Management Simulation | older | $24.99 | 52,522 94% | 1.6M | $39M (exactly $39,375,743) | ProjectMoon |
| | Cookie Clicker | older | $4.99 | 87,916 96% | 2.6M | $13M (exactly $13,161,025) | Orteil, DashNet |
| | Dungeons 3 | older | $29.99 | 12,648 93% | 379k | $11M (exactly $11,379,406) | Realmforge Studios |
| | Into the Dead: Our Darkest Days | · EA | $24.99 | 9,049 89% | 271k | $6.8M (exactly $6,784,035) | PikPok |
 | 60 Seconds! Reatomized | older | $9.99 | 18,362 94% | 551k | $5.5M (exactly $5,503,091) | Robot Gentleman |
 | Terminator: Dark Fate - Defiance | older | $39.99 | 3,395 82% | 102k | $4.1M (exactly $4,072,982) | Slitherine Ltd. |
 | Sheltered | older | $14.99 | 5,366 81% | 161k | $2.4M (exactly $2,413,090) | Unicube, Team 17 Digital Ltd |
 | Cricket 22 | older | $44.99 | 1,717 81% | 52k | $2.3M (exactly $2,317,435) | Big Ant Studios |
 | Ravenous Devils | older | $4.99 | 9,477 92% | 284k | $1.4M (exactly $1,418,707) | Bad Vices Games |
 | Quickie: A Love Hotel Story | $19.99 | 2,081 95% | 62k | $1.2M (exactly $1,247,976) | Oppai Games | |
 | The Walking Trade | $11.99 | 2,733 86% | 82k | $983k (exactly $983,060) | Microwave Games | |
 | Worshippers of Cthulhu | $24.99 | 1,305 80% | 39k | $978k (exactly $978,358) | Crazy Goat Games | |
 | Vampires: Bloodlord Rising | · EA | $19.99 | 1,631 70% | 49k | $978k (exactly $978,111) | Mehuman Games |
 | DarkSwitch | $34.99 | 714 77% | 21k | $749k (exactly $749,486) | Cyber Temple | |
 | DIVE or DIE - Children of Rain | $17.99 | 1,255 91% | 38k | $677k (exactly $677,323) | Drop Rate Studio | |
 | Space Warlord Baby Trading Simulator | $19.99 | 513 91% | 15k | $308k (exactly $307,646) | Strange Scaffold | |
 | Photomaly | $6.99 | 1,292 89% | 39k | $271k (exactly $270,932) | Revira Interactive | |
 | Tingus Goose | $6.99 | 1,224 89% | 37k | $257k (exactly $256,673) | SweatyChair |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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