Do I ship it?

GamesHidden ObjectHidden Object + Visual Novel

Specimen · observed

Should I ship a Hidden Object Visual Novel?

Hidden Object + Visual Novel

Of 148 developers who shipped a Hidden Object Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 204 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 2 / 10 build.

The middle developer here made $1.8k, ×15 the market's $120 for a 2 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $110k, ×970 the market median. Revenue is up 80% on the market; 204 games are announced against 78 developers who shipped in the last year.

Deciding numbers: median 15.1 times the market baseline, revenue up 80% on the market, 204 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Hidden Object + Visual Novel
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 148
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $5.1k → $3.1k → $2.2k → $1.6k → $1.8k → $2.3k → $1.5k (still earning) → $1.5k (still earning)
The last cohort is still earning.
Outcomes for Hidden Object + Visual Novel: Plate 1 · outcomes, 2 yr, n = 148
Bottom 30% $539 (exactly $539)
Median $1.8k (exactly $1,797)
Top 25% $9.0k (exactly $8,982)
Top 5% $115k (exactly $115,477)
Developers, 2 yr 148
Released games 512
Announced 204
Effort 2 / 10
AI-buildability High
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply as many developers as the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Hidden Object
effort 2 / 10 · high · static scenes with click targets
Visual Novel
effort 2 / 10 · high · script, choices and static art

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
2 / 10 · static 2D art, simple logic
Systems
Hidden Object, Visual Novel; 5 in 10 of the top 25% also carry Adventure, Point & Click, Exploration
Price point
$5.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with 2D, Story Rich, Cute
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $5.99.

The top 10 games average 87% positive over 5,784 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $1.8k, 1 in 4 over $8.9k, 1 in 20 over $110k.

3 in 10 developers made under $540. 9 in 10 of the 95 games released 1 to 2 years ago have fewer than 100 reviews. 204 games are announced against 78 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Hidden Object with a different second tag, ranked by verdict then median.

  1. + Job SimulatorStrong odds17 devs · median $11k · 21 announced
  2. + Level EditorFair12 devs · median $7.6k · 14 announced
  3. + Dating SimFair46 devs · median $3.5k · 41 announced
  4. + CatsFair128 devs · median $1.5k · 160 announced
  5. + DogsFair35 devs · median $1.5k · 18 announced
  6. + RomanceFair60 devs · median $1.5k · 48 announced
  7. + FlightFair9 devs · median $1.3k · 10 announced
  8. + City BuilderFair16 devs · median $1.3k · 20 announced
  9. + SimulationFair475 devs · median $1.2k · 555 announced
  10. + UnderwaterFair21 devs · median $1.2k · 19 announced
  11. + Word GameFair29 devs · median $1.2k · 26 announced
  12. + Point & ClickFair470 devs · median $1.2k · 502 announced

All 188 pairs on the Hidden Object page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Batman - The Telltale Series older $14.99 15,060 87% 452k $6.8M (exactly $6,772,482) Telltale
Agatha Christie - Murder on the Orient Express older $39.99 1,080 82% 32k $1.3M (exactly $1,295,676) Microids Studio Lyon
Dōkyūsei: Bangin' Summer older $19.99 1,809 93% 54k $1.1M (exactly $1,084,857) Elf, Shiravune
IMMORTALITY older $19.99 1,768 84% 53k $1.1M (exactly $1,060,270) Sam Barlow, Half Mermaid
Chicken Police - Paint it RED! older $19.99 1,624 94% 49k $974k (exactly $973,913) The Wild Gentlemen
35MM older $8.99 3,508 71% 105k $946k (exactly $946,108) Носков Сергей
Agatha Christie - The ABC Murders older $14.99 2,037 80% 61k $916k (exactly $916,039) Artefacts Studio
Agatha Christie - Hercule Poirot: The First Cases older $19.99 1,168 76% 35k $700k (exactly $700,450) Blazing Griffin
Amerzone - The Explorer's Legacy $39.99 526 90% 16k $631k (exactly $631,042) Microids Studio Paris
Spooky Milk Life · EA $11.99 1,216 74% 36k $437k (exactly $437,395) MangoMango, Studio Ginkgo
Foolish Mortals $19.99 663 94% 20k $398k (exactly $397,601) Inklingwood Studios
Agatha Christie - Death on the Nile $39.99 221 78% 6.6k $265k (exactly $265,134) Microids Studio Lyon
Hotel Tales $14.99 455 80% 14k $205k (exactly $204,614) TopHouse Studio
Leila $11.99 551 86% 17k $198k (exactly $198,195) Ubik Studios
DDinosaur with Double D's $6.99 771 97% 23k $162k (exactly $161,679) Kud
夏目友人帳 ~葉月の記~ $49.99 77 80% 2.3k $115k (exactly $115,477) Toydium
Real Feel $19.99 170 64% 5.1k $102k (exactly $101,949) Entropy Digital Entertainment
Chicken Hill $2.99 1,134 99% 34k $102k (exactly $101,720) 梗立游戏

Estimates: copies = reviews × 30, gross = copies × list price.