Do I ship it?

GamesHidden ObjectHidden Object + Underwater

Specimen · observed

Should I ship an Underwater Hidden Object?

Hidden Object + Underwater

Of 21 developers who shipped an Underwater Hidden Object in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 19 more are announced.

Verdict: fair, for a 5 / 10 build.

The middle developer here made $1.2k, ×1.9 the market's $630 for a 5 / 10 build, with 3 in 10 under $450. Revenue is up 80% on the market; 19 games are announced against 10 developers who shipped in the last year.

Deciding numbers: median 1.9 times the market baseline, revenue up 80% on the market, 19 announced, ×1.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Hidden Object + Underwater
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 21
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $7.6k → $1.3k → $1.8k → $7.2k → $899 (still earning)
The last cohort is still earning.
Outcomes for Hidden Object + Underwater: Plate 1 · outcomes, 2 yr, n = 21
Bottom 30% $449 (exactly $449)
Median $1.2k (exactly $1,199)
Top 25% $2.7k (exactly $2,695)
Top 5% $11k (exactly $10,893)
Developers, 2 yr 21
Released games 49
Announced 19
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply 10% fewer developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Hidden Object
effort 2 / 10 · high · static scenes with click targets
Underwater
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Hidden Object; 6 in 10 of the top 25% also carry Adventure, Exploration, Simulation
Price point
$4.99 typical · top 25% priced $4.99 or above
Art
6 in 10 of the top 25% ship with 3D, Atmospheric, Relaxing
Plate 4 · demand

Why players buy here

The top 25% priced at $4.99 or above; the middle game at $4.99.

The top 10 games average 81% positive over 279 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $450, median $1.2k, 1 in 4 over $2.6k, 1 in 20 over $10k.

3 in 10 developers made under $450. All of the 13 games released 1 to 2 years ago have fewer than 100 reviews. 19 games are announced against 10 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Hidden Object with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorStrong odds17 devs · median $11k · 21 announced
  2. + Level EditorFair12 devs · median $7.6k · 14 announced
  3. + Dating SimFair46 devs · median $3.5k · 41 announced
  4. + CatsFair128 devs · median $1.5k · 160 announced
  5. + DogsFair35 devs · median $1.5k · 18 announced
  6. + RomanceFair60 devs · median $1.5k · 48 announced
  7. + FlightFair9 devs · median $1.3k · 10 announced
  8. + City BuilderFair16 devs · median $1.3k · 20 announced
  9. + SimulationFair475 devs · median $1.2k · 555 announced
  10. + Word GameFair29 devs · median $1.2k · 26 announced
  11. + Point & ClickFair470 devs · median $1.2k · 502 announced
  12. + CookingFair25 devs · median $1.0k · 20 announced

All 188 pairs on the Hidden Object page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Abyss: The Wraiths of Eden older $14.99 826 89% 25k $371k (exactly $371,452) Artifex Mundi
Verne: The Shape of Fantasy older $14.99 221 82% 6.6k $99k (exactly $99,384) Gametopia
Kingdom of Wreck Business older $9.99 127 31% 3.8k $38k (exactly $38,062) WarZoneLab
Arctic Anxiety · EA older $2.99 285 55% 8.6k $26k (exactly $25,565) Arctic Studio
TARO IS BACK $15.00 44 84% 1.3k $20k (exactly $19,800) BeforeHomeWorks
100 hidden fish older $0.99 499 95% 15k $15k (exactly $14,820) Anatoliy Loginovskikh, Аlexandr Telminov
100 hidden turtles older $0.99 462 95% 14k $14k (exactly $13,721) Anatoliy Loginovskikh
Bottle Can Float $3.99 91 89% 2.7k $11k (exactly $10,893) Kayla.Z
Jewel Match Aquascapes 2 Collector's Edition older $13.99 18 88% 540 $7.6k (exactly $7,555) Suricate Software
Moose Diver $4.99 48 83% 1.4k $7.2k (exactly $7,186) Lingon Studios
Aquarium at August 32nd $3.99 31 83% 930 $3.7k (exactly $3,711) Vice Inc.
Submeris $4.99 19 57% 570 $2.8k (exactly $2,844) OxygenStudio
AquaDream $4.99 18 100% 540 $2.7k (exactly $2,695) Gossiam Games
Undefined Survivors -アンディファインド サバイバーズ- · EA $29.99 2 0% 60 $1.8k (exactly $1,799) Runpath Inc.
Jellies of the Deep $5.99 10 80% 300 $1.8k (exactly $1,797) Catloaf Studio
DEEPLY · EA $2.99 14 35% 420 $1.3k (exactly $1,256) TWEN
FIRE The First Dreamer $19.99 2 0% 60 $1.2k (exactly $1,199) SIC Games

Estimates: copies = reviews × 30, gross = copies × list price.