Games › Hidden Object › Hidden Object + Modern
Should I ship a Modern-Day Hidden Object?
Hidden Object + Modern
Of 47 developers who shipped a Modern-Day Hidden Object in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 51 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $2.2k, ×4.5 the market's $480 for a 4 / 10 build, and 3 in 10 made under $610; 1 in 20 cleared $27k, ×58 the market median. Revenue is up 300% on the market; 51 games are announced against 24 developers who shipped in the last year.
| Bottom 30% | $610 (exactly $610) |
|---|---|
| Median | $2.2k (exactly $2,158) |
| Top 25% | $9.0k (exactly $9,017) |
| Top 5% | $28k (exactly $27,566) |
| Developers, 2 yr | 47 |
| Released games | 108 |
| Announced | 51 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 300% on the market, supply as many developers as the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Hidden Object
- effort 2 / 10 · high · static scenes with click targets
- Modern
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Hidden Object; 5 in 10 of the top 25% also carry Adventure, Exploration, Simulation
- Price point
- $4.99 typical · top 25% priced $7.99 or above
- Art
- 7 in 10 of the top 25% ship with 3D, First-Person, Atmospheric
Why players buy here
The top 25% priced at $7.99 or above; the middle game at $4.99.
The top 10 games average 89% positive over 1,480 reviews.
What kills games here
3 in 10 developers made under $610. 9 in 10 of the 26 games released 1 to 2 years ago have fewer than 100 reviews. 51 games are announced against 24 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Hidden Object with a different setting or mood, ranked by verdict then median.
- + Job SimulatorStrong odds
- + Level EditorFair
- + Dating SimFair
- + CatsFair
- + DogsFair
- + RomanceFair
- + FlightFair
- + City BuilderFair
- + SimulationFair
- + UnderwaterFair
- + Word GameFair
- + Point & ClickFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Shashingo: Learn Japanese with Photography | older | $19.99 | 653 90% | 20k | $392k (exactly $391,604) | Autumn Pioneer |
| | Platform 8 | older | $3.99 | 2,719 86% | 82k | $325k (exactly $325,464) | KOTAKE CREATE |
| | Tiny Room Stories: Town Mystery | older | $9.99 | 812 86% | 24k | $243k (exactly $243,356) | Kiary Games |
| | Umfend | older | $9.99 | 653 90% | 20k | $196k (exactly $195,704) | AIHASTO |
| | Airport X-Ray Simulator | · EA | $12.99 | 253 80% | 7.6k | $99k (exactly $98,594) | Rainbow Lab |
| | Hachishakusama | 八尺様がいた夏休み | $7.44 | 388 94% | 12k | $87k (exactly $86,602) | Fukachi World | |
| | Natsuno-Kanata: Beyond Summer | older | $10.99 | 127 91% | 3.8k | $42k (exactly $41,872) | Kazuhide Oka |
| | Recolit | older | $14.99 | 88 87% | 2.6k | $40k (exactly $39,574) | Image Labo, Marudice |
| | Mom got stuck in the washing machine | older | $2.49 | 382 81% | 11k | $29k (exactly $28,535) | Mad Mike Production |
| | Cleaning Simulator | $7.99 | 115 64% | 3.5k | $28k (exactly $27,566) | Damaged Games | |
| | Paragnosia | $3.99 | 228 92% | 6.8k | $27k (exactly $27,292) | Sine Coda | |
| | Paragnosia: Museum | $5.99 | 139 87% | 4.2k | $25k (exactly $24,978) | Sine Coda | |
| | Take Notes | $6.99 | 93 96% | 2.8k | $20k (exactly $19,502) | Stoneware Game Studio | |
| | UNHEIM | · EA | $11.99 | 53 90% | 1.6k | $19k (exactly $19,064) | Lovely Bytes |
| | Irbet Tong | $6.99 | 56 100% | 1.7k | $12k (exactly $11,743) | Kyhynngy Oyuur | |
| | Blueman | $4.99 | 71 92% | 2.1k | $11k (exactly $10,629) | Ankoku | |
| | Kyoto Anomaly | $3.99 | 84 98% | 2.5k | $10k (exactly $10,055) | BiteMe Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.