Do I ship it?

GamesHidden ObjectHidden Object + Magic

Specimen · observed

Should I ship a Magic Hidden Object?

Hidden Object + Magic

Of 82 developers who shipped a Magic Hidden Object in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 131 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $610, ×1.3 the market's $480 for a 4 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $82k, ×174 the market median. Revenue is up 90% on the market; 131 games are announced against 51 developers who shipped in the last year.

Deciding numbers: median 1.3 times the market baseline, revenue up 90% on the market, 131 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Hidden Object + Magic
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 82
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $2.2k → $959 → $1.7k → $899 → $446 → $360 → $719 (still earning) → $599 (still earning)
The last cohort is still earning.
Outcomes for Hidden Object + Magic: Plate 1 · outcomes, 2 yr, n = 82
Bottom 30% $239 (exactly $239)
Median $610 (exactly $610)
Top 25% $3.3k (exactly $3,297)
Top 5% $82k (exactly $82,482)
Developers, 2 yr 82
Released games 392
Announced 131
Effort 4 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 90% on the market, supply 40% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Hidden Object
effort 2 / 10 · high · static scenes with click targets
Magic
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Hidden Object; 5 in 10 of the top 25% also carry Adventure, Puzzle, Exploration
Price point
$5.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with 2D, Atmospheric, Colorful
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $5.99.

The top 10 games average 94% positive over 27,350 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $610, 1 in 4 over $3.2k, 1 in 20 over $82k.

3 in 10 developers made under $240. Nearly all of the 63 games released 1 to 2 years ago have fewer than 100 reviews. 131 games are announced against 51 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Hidden Object with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorStrong odds17 devs · median $11k · 21 announced
  2. + Level EditorFair12 devs · median $7.6k · 14 announced
  3. + Dating SimFair46 devs · median $3.5k · 41 announced
  4. + CatsFair128 devs · median $1.5k · 160 announced
  5. + DogsFair35 devs · median $1.5k · 18 announced
  6. + RomanceFair60 devs · median $1.5k · 48 announced
  7. + FlightFair9 devs · median $1.3k · 10 announced
  8. + City BuilderFair16 devs · median $1.3k · 20 announced
  9. + SimulationFair475 devs · median $1.2k · 555 announced
  10. + UnderwaterFair21 devs · median $1.2k · 19 announced
  11. + Word GameFair29 devs · median $1.2k · 26 announced
  12. + Point & ClickFair470 devs · median $1.2k · 502 announced

All 188 pairs on the Hidden Object page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Witch It older $19.99 14,540 89% 436k $8.7M (exactly $8,719,638) Barrel Roll Games
Librarian: Tidy Up the Arcane Library! $5.99 24,497 94% 735k $4.4M (exactly $4,402,111) ArtRising
The Night of the Rabbit older $19.99 2,757 89% 83k $1.7M (exactly $1,653,373) Daedalic Entertainment
Birth older $10.99 4,003 95% 120k $1.3M (exactly $1,319,789) Madison Karrh
The Witch of Fern Island older $24.99 700 69% 21k $525k (exactly $524,790) Enjoy Studio S.A.
holoVillage: Our Cozy Days $24.99 518 83% 16k $388k (exactly $388,345) Roboqlo
Shattered Divinities $9.99 906 94% 27k $272k (exactly $271,528) 星魂游戏
Logiart Grimoire older $19.99 336 94% 10k $201k (exactly $201,499) Jupiter Corporation
月藍傳奇REMAKE古文明之謎 older $19.99 244 93% 7.3k $146k (exactly $146,327) 天使蛋糕, 攸藍, 牙籤, 黃金, 咕咕咕, 鎧特
Darkarta: A Broken Heart's Quest Collector's Edition older $9.99 457 89% 14k $137k (exactly $136,963) Tuttifrutti Interactive
Shelves and Sorcery: Tidy Up the Enchanted Shop $5.99 627 93% 19k $113k (exactly $112,672) Teddy Bear Games LLC
Shelve the Potions! $5.99 459 87% 14k $82k (exactly $82,482) Knight Owl Games
Magic Tiny Lands $29.99 86 90% 2.6k $77k (exactly $77,374) Galactic Geckon
Prison Princess: Trapped Allure $19.99 46 86% 1.4k $28k (exactly $27,586) qureate, Orgesta Inc.
Ortharion : The Last Battle $9.99 83 63% 2.5k $25k (exactly $24,875) Ortharion project
Spellbound Beauties $6.99 72 83% 2.2k $15k (exactly $15,098) Lunar Kiss Games
Irbet Tong $6.99 56 100% 1.7k $12k (exactly $11,743) Kyhynngy Oyuur

Estimates: copies = reviews × 30, gross = copies × list price.