Games › Hack and Slash › Hack and Slash + Shoot 'Em Up
Should I ship a Shoot 'Em Up Hack and Slash game?
Hack and Slash + Shoot 'Em Up
Of 81 developers who shipped a Shoot 'Em Up Hack and Slash game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 98 more are announced, ×2.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $450, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $63k, ×101 the market median. Revenue is up 60% on the market; 98 games are announced against 44 developers who shipped in the last year.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $449 (exactly $449) |
| Top 25% | $4.5k (exactly $4,497) |
| Top 5% | $63k (exactly $63,145) |
| Developers, 2 yr | 81 |
| Released games | 247 |
| Announced | 98 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 60% on the market, supply 20% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Hack and Slash
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Shoot 'Em Up
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Hack and Slash, Shoot 'Em Up; 6 in 10 of the top 25% also carry Action, Bullet Hell, Roguelite
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Top-Down, Pixel Graphics
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 81% positive over 3,590 reviews.
What kills games here
3 in 10 developers made under $180. 9 in 10 of the 41 games released 1 to 2 years ago have fewer than 100 reviews. 98 games are announced against 44 developers who shipped in the last year, ×2.2 per shipper.
Adjacent niches
Hack and Slash with a different second tag, ranked by verdict then median.
- + Turn-BasedStrong odds
- + Turn-Based CombatStrong odds
- + VampiresFair
- + ModernFair
- + IdlerFair
- + IncrementalFair
- + RomancePoor odds
- + Visual NovelPoor odds
- + Character Action GamePoor odds
- + DestructionPoor odds
- + LGBTQ+Poor odds
- + AutomationPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Furi | older | $19.99 | 11,246 90% | 337k | $6.7M (exactly $6,744,226) | The Game Bakers |
| | POSTAL 4: No Regerts | older | $19.99 | 10,855 67% | 326k | $6.5M (exactly $6,509,743) | Running With Scissors |
| | Turnip Boy Robs a Bank | older | $14.99 | 1,890 95% | 57k | $850k (exactly $849,933) | Snoozy Kazoo |
| | UFO ROBOT GRENDIZER – The Feast of the Wolves | older | $39.99 | 559 84% | 17k | $671k (exactly $670,632) | Endroad |
| | Gungrave G.O.R.E | older | $29.99 | 744 71% | 22k | $669k (exactly $669,377) | Iggymob Co.,Ltd |
| | Insect Swarm | older | $6.99 | 2,491 84% | 75k | $522k (exactly $522,363) | Parallel Portal |
| | XENOTILT: HOSTILE PINBALL ACTION | $19.99 | 770 96% | 23k | $462k (exactly $461,769) | WIZNWAR, FLARB LLC | |
| | Spell Disk | older | $14.99 | 965 89% | 29k | $434k (exactly $433,960) | Sunpeak Games |
| | Slime 3K: Rise Against Despot | $4.99 | 1,584 79% | 48k | $237k (exactly $237,125) | Konfa Games | |
| | God's Trigger | older | $14.99 | 441 72% | 13k | $198k (exactly $198,318) | One More Level |
| | Time Treker | $6.99 | 399 65% | 12k | $84k (exactly $83,670) | Fuse Game | |
| | Soulforge Lost Path | $8.99 | 302 69% | 9.1k | $81k (exactly $81,449) | Ziyue | |
| | PROJECT TACHYON | $17.99 | 117 83% | 3.5k | $63k (exactly $63,145) | STUDIO N9 | |
| | Don't Die, Collect Loot | · EA | $9.99 | 161 91% | 4.8k | $48k (exactly $48,252) | Dan Marchand |
| | Kritter: Defend Together | $9.99 | 109 86% | 3.3k | $33k (exactly $32,667) | LJF Games | |
| | Memory Lost | $19.99 | 53 92% | 1.6k | $32k (exactly $31,784) | Magic Hazard | |
| | METAL SUITS: Counter-attack | $9.99 | 71 77% | 2.1k | $21k (exactly $21,279) | Gonggamore Contents | |
| | HoverGrease 2 | $19.99 | 24 83% | 720 | $14k (exactly $14,393) | Altergaze |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.