Games › Hack and Slash › Hack and Slash + Ninja
Should I ship a Ninja Hack and Slash game?
Hack and Slash + Ninja
Of 40 developers who shipped a Ninja Hack and Slash game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 76 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $2.9k, ×4.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $210; 1 in 20 cleared $17M, ×28282 the market median. Revenue is up 180% on the market; 76 games are announced against 22 developers who shipped in the last year.
| Bottom 30% | $210 (exactly $210) |
|---|---|
| Median | $2.9k (exactly $2,876) |
| Top 25% | $19k (exactly $19,181) |
| Top 5% | $18M (exactly $17,761,362) |
| Developers, 2 yr | 40 |
| Released games | 172 |
| Announced | 76 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 180% on the market, supply 15% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Hack and Slash
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Ninja
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Hack and Slash; 5 in 10 of the top 25% also carry Action, Action-Adventure, Adventure
- Price point
- $8.99 typical · top 25% priced $49.99 or above
- Art
- 5 in 10 of the top 25% ship with Story Rich, Third Person, Violent
Why players buy here
The top 25% priced at $49.99 or above; the middle game at $8.99.
The top 10 games average 83% positive over 32,740 reviews.
What kills games here
3 in 10 developers made under $210. 6 in 10 of the 22 games released 1 to 2 years ago have fewer than 100 reviews. 76 games are announced against 22 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
Hack and Slash with a different setting or mood, ranked by verdict then median.
- + Turn-BasedStrong odds
- + Turn-Based CombatStrong odds
- + VampiresFair
- + ModernFair
- + IdlerFair
- + IncrementalFair
- + RomancePoor odds
- + Visual NovelPoor odds
- + Character Action GamePoor odds
- + DestructionPoor odds
- + LGBTQ+Poor odds
- + AutomationPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sekiro™: Shadows Die Twice - GOTY Edition | older | $59.99 | 259,508 95% | 7.8M | $467M (exactly $467,036,548) | FromSoftware, Inc. |
| | METAL GEAR RISING: REVENGEANCE | older | $29.99 | 69,104 96% | 2.1M | $62M (exactly $62,172,869) | PlatinumGames |
| | Nioh: Complete Edition | older | $49.99 | 29,580 78% | 887k | $44M (exactly $44,361,126) | KOEI TECMO GAMES CO., LTD. |
| | Ghostrunner | older | $29.99 | 46,818 91% | 1.4M | $42M (exactly $42,122,155) | One More Level, 3D Realms, Slipgate Iro… (One More Level, 3D Realms, Slipgate Ironworks™, All in! Games) |
| | Katana ZERO | older | $14.99 | 66,341 97% | 2.0M | $30M (exactly $29,833,548) | Askiisoft |
| | Nioh 3 | $69.99 | 11,777 78% | 353k | $25M (exactly $24,728,167) | KOEI TECMO GAMES CO., LTD. | |
| | Shadow Warrior 2 | older | $29.99 | 24,120 87% | 724k | $22M (exactly $21,700,764) | Flying Wild Hog |
| | NINJA GAIDEN 4 | $69.99 | 8,459 88% | 254k | $18M (exactly $17,761,362) | PlatinumGames Inc. / Team NINJA / KOEI… (PlatinumGames Inc. / Team NINJA / KOEI TECMO GAMES CO., LTD.) | |
| | Shadow Warrior | older | $29.99 | 15,960 92% | 479k | $14M (exactly $14,359,212) | Flying Wild Hog |
| | Ghostrunner 2 | older | $39.99 | 7,981 80% | 239k | $9.6M (exactly $9,574,806) | One More Level |
| | NINJA GAIDEN 2 Black | $49.99 | 3,289 78% | 99k | $4.9M (exactly $4,932,513) | KOEI TECMO GAMES CO., LTD. | |
| | SHINOBI: Art of Vengeance | $29.99 | 3,564 83% | 107k | $3.2M (exactly $3,206,531) | SEGA, Lizardcube | |
| | NINJA GAIDEN: Ragebound | $24.99 | 2,500 92% | 75k | $1.9M (exactly $1,874,250) | The Game Kitchen | |
| | Onimusha 2: Samurai's Destiny | $29.99 | 663 85% | 20k | $597k (exactly $596,501) | CAPCOM Co., Ltd. | |
| | Yasuke Simulator | $6.99 | 1,925 97% | 58k | $404k (exactly $403,672) | HistoryAccurateDevelopers | |
| | The Spirit of the Samurai | $19.99 | 413 59% | 12k | $248k (exactly $247,676) | Digital Mind Games | |
| | Mexican Ninja | $16.99 | 76 89% | 2.3k | $39k (exactly $38,737) | Madbricks | |
| | Haneda Girl | $14.99 | 74 94% | 2.2k | $33k (exactly $33,278) | Studio Koba |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.