Games › Point & Click › Point & Click + Female Protagonist
Should I ship a Female-Led Point & Click game?
Point & Click + Female Protagonist
Of 328 developers who shipped a Female-Led Point & Click game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 474 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $3.4k, ×7.2 the market's $480 for a 3 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $390k, ×822 the market median. Revenue is down 10% on the market; 474 games are announced against 198 developers who shipped in the last year.
| Bottom 30% | $716 (exactly $716) |
|---|---|
| Median | $3.4k (exactly $3,414) |
| Top 25% | $28k (exactly $27,586) |
| Top 5% | $391k (exactly $390,594) |
| Developers, 2 yr | 328 |
| Released games | 1,583 |
| Announced | 474 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $3.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 40% more developers than the period before.
Free games: 8%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Point & Click
- effort 2 / 10 · high · effort 2 sits in the high band
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Point & Click; 4 in 10 of the top 25% also carry Adventure, Puzzle, Visual Novel
- Price point
- $3.99 typical · top 25% priced $18.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, 2D, Atmospheric
Why players buy here
The top 25% priced at $18.99 or above; the middle game at $3.99.
The top 10 games average 93% positive over 34,036 reviews.
What kills games here
3 in 10 developers made under $720. 8 in 10 of the 240 games released 1 to 2 years ago have fewer than 100 reviews. 474 games are announced against 198 developers who shipped in the last year, ×2.4 per shipper.
Adjacent niches
Point & Click with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + Job SimulatorFair
- + Party-Based RPGFair
- + Life SimFair
- + Local MultiplayerFair
- + MiningFair
- + CookingFair
- + Escape RoomFair
- + UnderwaterFair
- + Local Co-OpFair
- + Online Co-OpFair
- + Word GameFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Unpacking | older | $19.99 | 35,072 93% | 1.1M | $21M (exactly $21,032,678) | Witch Beam |
| | Life is Strange: Before the Storm | older | $16.99 | 33,504 93% | 1.0M | $17M (exactly $17,076,989) | Deck Nine, Feral Interactive (Mac), Fer… (Deck Nine, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | VA-11 Hall-A: Cyberpunk Bartender Action | older | $14.99 | 33,838 97% | 1.0M | $15M (exactly $15,216,949) | Sukeban Games |
| | The Walking Dead: Season Two | older | $14.99 | 26,848 96% | 805k | $12M (exactly $12,073,546) | Telltale Games |
| | The Walking Dead: The Final Season | older | $19.99 | 17,447 94% | 523k | $10M (exactly $10,462,966) | Telltale Games |
| | Fran Bow | older | $14.99 | 20,579 97% | 617k | $9.3M (exactly $9,254,376) | Killmonday Games AB |
| | Tales from the Borderlands | older | $19.99 | 15,101 93% | 453k | $9.1M (exactly $9,056,070) | Telltale Games |
| | Little Misfortune | older | $19.99 | 11,789 92% | 354k | $7.1M (exactly $7,069,863) | Killmonday Games AB |
| | The Walking Dead: A New Frontier | older | $14.99 | 15,482 83% | 464k | $7.0M (exactly $6,962,255) | Telltale Games |
| | Gone Home | older | $14.99 | 13,619 77% | 409k | $6.1M (exactly $6,124,464) | Fullbright |
| | Chill with You : Lo-Fi Story | $11.99 | 12,215 98% | 366k | $4.4M (exactly $4,393,736) | Nestopi Inc. | |
| | ZERO PARADES: For Dead Spies | $39.99 | 2,911 83% | 87k | $3.5M (exactly $3,492,327) | ZA/UM | |
| | Urban Myth Dissolution Center | $17.99 | 5,930 88% | 178k | $3.2M (exactly $3,200,421) | Hakababunko | |
| | Cabernet | $19.99 | 2,025 94% | 61k | $1.2M (exactly $1,214,392) | Party for Introverts | |
| | Monument Valley 3 | $14.99 | 2,155 93% | 65k | $969k (exactly $969,104) | ustwo games | |
| | Just a To the Moon Series Beach Episode | $7.99 | 3,784 98% | 114k | $907k (exactly $907,025) | Freebird Games | |
| | Kathy Rain 2: Soothsayer | $19.99 | 1,244 95% | 37k | $746k (exactly $746,027) | Clifftop Games | |
| | Dimhaven - The Lost Source | $25.99 | 945 87% | 28k | $737k (exactly $736,816) | Zadbox Entertainment | |
| | Ithya: Magic Studies | $10.99 | 2,103 97% | 63k | $693k (exactly $693,359) | BlueTurtle | |
| | Syberia - Remastered | $29.99 | 724 70% | 22k | $651k (exactly $651,383) | Virtuallyz Gaming, Microids Studio Paris |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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