Games › Hidden Object › Hidden Object + Female Protagonist
Should I ship a Female-Led Hidden Object?
Hidden Object + Female Protagonist
Of 172 developers who shipped a Female-Led Hidden Object in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 209 more are announced, ×2.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $1.2k, ×2.5 the market's $480 for a 3 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $150k, ×328 the market median. Revenue is up 10% on the market; 209 games are announced against 95 developers who shipped in the last year.
| Bottom 30% | $360 (exactly $360) |
|---|---|
| Median | $1.2k (exactly $1,199) |
| Top 25% | $6.0k (exactly $5,994) |
| Top 5% | $156k (exactly $155,973) |
| Developers, 2 yr | 172 |
| Released games | 844 |
| Announced | 209 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 15% more developers than the period before.
Free games: 6%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Hidden Object
- effort 2 / 10 · high · static scenes with click targets
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Hidden Object; 6 in 10 of the top 25% also carry Exploration, Adventure, Puzzle
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 92% positive over 8,496 reviews.
What kills games here
3 in 10 developers made under $360. 9 in 10 of the 131 games released 1 to 2 years ago have fewer than 100 reviews. 209 games are announced against 95 developers who shipped in the last year, ×2.2 per shipper.
Adjacent niches
Hidden Object with a different setting or mood, ranked by verdict then median.
- + Job SimulatorStrong odds
- + Level EditorFair
- + Dating SimFair
- + CatsFair
- + DogsFair
- + RomanceFair
- + FlightFair
- + City BuilderFair
- + SimulationFair
- + UnderwaterFair
- + Word GameFair
- + Point & ClickFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Fran Bow | older | $14.99 | 20,579 97% | 617k | $9.3M (exactly $9,254,376) | Killmonday Games AB |
| | The Mortuary Assistant | older | $24.99 | 7,269 92% | 218k | $5.4M (exactly $5,449,569) | DarkStone Digital |
| | Agent A: A puzzle in disguise | older | $19.99 | 5,901 95% | 177k | $3.5M (exactly $3,538,830) | Yak & Co |
| | Behind the Frame: The Finest Scenery | older | $12.99 | 4,966 94% | 149k | $1.9M (exactly $1,935,250) | Silver Lining Studio |
| | Syberia | older | $12.99 | 3,919 89% | 118k | $1.5M (exactly $1,527,234) | Microids |
| | Syberia 3 | older | $14.99 | 3,231 51% | 97k | $1.5M (exactly $1,452,981) | Microids |
| | The Gardens Between | older | $19.99 | 2,362 93% | 71k | $1.4M (exactly $1,416,491) | The Voxel Agents |
| | When The Past Was Around | older | $7.99 | 3,924 94% | 118k | $941k (exactly $940,583) | Mojiken |
| | Agatha Christie - The ABC Murders | older | $14.99 | 2,037 80% | 61k | $916k (exactly $916,039) | Artefacts Studio |
| | Taiji | older | $24.99 | 1,135 92% | 34k | $851k (exactly $850,910) | Matthew VanDevander |
| | Camper Van: Make it Home | $14.99 | 1,150 91% | 35k | $517k (exactly $517,155) | Malapata Studio | |
| | Organized Inside | $7.99 | 2,024 94% | 61k | $485k (exactly $485,153) | Meox Studio | |
| | Lunar Eclipse | · EA | $14.99 | 765 82% | 23k | $344k (exactly $344,020) | Black Rabbit's Tales |
| | Shattered Divinities | $9.99 | 906 94% | 27k | $272k (exactly $271,528) | 星魂游戏 | |
| | NO-SKIN | $6.99 | 1,227 95% | 37k | $257k (exactly $257,302) | NoEye-Soft | |
| | Elroy and the Aliens | $17.99 | 463 97% | 14k | $250k (exactly $249,881) | Motiviti | |
| | Leila | $11.99 | 551 86% | 17k | $198k (exactly $198,195) | Ubik Studios | |
| | True Fear: Forsaken Souls Part 3 | $9.99 | 650 92% | 20k | $195k (exactly $194,805) | Goblinz Enterprises Ltd | |
| | Koira | $17.99 | 289 93% | 8.7k | $156k (exactly $155,973) | Studio Tolima | |
| | Tales of the Moon | $9.99 | 471 93% | 14k | $141k (exactly $141,159) | Cella |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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