Games › Driving › Driving + Racing
Should I ship a Driving Racing game?
Driving + Racing
Of 442 developers who shipped a Driving Racing game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 637 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.3k, ×2.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $890k, ×1431 the market median. Revenue is flat on the market; 637 games are announced against 254 developers who shipped in the last year.
| Bottom 30% | $298 (exactly $298) |
|---|---|
| Median | $1.3k (exactly $1,349) |
| Top 25% | $12k (exactly $11,692) |
| Top 5% | $899k (exactly $898,890) |
| Developers, 2 yr | 442 |
| Released games | 1,534 |
| Announced | 637 |
| Effort | 6 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 30% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Driving, Racing; 5 in 10 of the top 25% also carry Simulation, Automobile Sim, Arcade
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, Realistic, First-Person
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 87% positive over 332,721 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 228 games released 1 to 2 years ago have fewer than 100 reviews. 637 games are announced against 254 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Driving with a different second tag, ranked by verdict then median.
- + Split ScreenFair
- + Psychological HorrorFair
- + IdlerFair
- + Survival HorrorFair
- + World War IIFair
- + MusicFair
- + ThrillerFair
- + Interactive FictionFair
- + LogicFair
- + Hidden ObjectFair
- + Online Co-OpPoor odds
- + AutomationPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Forza Horizon 5 | older | $59.99 | 260,218 89% | 7.8M | $468M (exactly $468,314,335) | Playground Games |
| | BeamNG.drive | · EA older | $24.99 | 388,236 97% | 12M | $291M (exactly $291,060,529) | BeamNG |
| | Need for Speed™ Heat | older | $69.99 | 128,933 84% | 3.9M | $271M (exactly $270,720,620) | Ghost Games |
| | Forza Horizon 6 | $69.99 | 86,730 82% | 2.6M | $182M (exactly $182,106,981) | Playground Games | |
| | Need for Speed™ Unbound | older | $69.99 | 49,862 61% | 1.5M | $105M (exactly $104,695,241) | Criterion Games |
| | Assetto Corsa | older | $19.99 | 136,067 92% | 4.1M | $82M (exactly $81,599,380) | Kunos Simulazioni |
| | The Crew™ 2 | older | $29.99 | 86,533 78% | 2.6M | $78M (exactly $77,853,740) | Ivory Tower |
| | The Crew Motorfest | older | $69.99 | 24,230 78% | 727k | $51M (exactly $50,875,731) | Ubisoft Ivory Tower |
| | My Summer Car | $14.99 | 108,503 94% | 3.3M | $49M (exactly $48,793,799) | Amistech Games | |
| | CarX Drift Racing Online | older | $16.99 | 82,720 95% | 2.5M | $42M (exactly $42,162,384) | CarX Technologies, LLC |
| | F1® 25 | $49.99 | 25,395 87% | 762k | $38M (exactly $38,084,882) | Codemasters | |
| | Tokyo Xtreme Racer | $49.99 | 15,284 93% | 459k | $23M (exactly $22,921,415) | Genki Co., Ltd. | |
| | Assetto Corsa EVO | · EA | $39.99 | 16,545 60% | 496k | $20M (exactly $19,849,036) | KUNOS Simulazioni |
| | Le Mans Ultimate | $39.99 | 15,068 79% | 452k | $18M (exactly $18,077,080) | Studio 397 | |
| | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
| | Mon Bazou | $15.99 | 19,922 97% | 598k | $9.6M (exactly $9,556,583) | Santa Goat | |
| | My Winter Car | · EA | $14.99 | 18,614 94% | 558k | $8.4M (exactly $8,370,716) | Amistech Games |
| | Assetto Corsa Rally | · EA | $29.99 | 8,757 87% | 263k | $7.9M (exactly $7,878,673) | Supernova Games Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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