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Should I ship a Demon Walking Simulator?
Walking Simulator + Demons
Of 133 developers who shipped a Demon Walking Simulator in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 100 more are announced.
Verdict: fair, for a 4 / 10 build.
The middle developer here made $1.2k, ×2.5 the market's $480 for a 4 / 10 build, with 3 in 10 under $360. Revenue is up 25% on the market; 100 games are announced against 79 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $1.2k (exactly $1,197) |
| Top 25% | $5.4k (exactly $5,396) |
| Top 5% | $41k (exactly $41,228) |
| Developers, 2 yr | 133 |
| Released games | 318 |
| Announced | 100 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $3.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 25% on the market, supply 30% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Walking Simulator
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Demons
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Walking Simulator; 6 in 10 of the top 25% also carry Exploration, Adventure, Simulation
- Price point
- $3.99 typical · top 25% priced $7.99 or above
- Art
- 7 in 10 of the top 25% ship with First-Person, Dark, Atmospheric
Why players buy here
The top 25% priced at $7.99 or above; the middle game at $3.99.
The top 10 games average 67% positive over 5,495 reviews.
What kills games here
3 in 10 developers made under $360. 8 in 10 of the 78 games released 1 to 2 years ago have fewer than 100 reviews. 100 games are announced against 79 developers who shipped in the last year.
Adjacent niches
Walking Simulator with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + WarFair
- + RomanceFair
- + Escape RoomFair
- + ThrillerFair
- + MusicFair
- + SupernaturalFair
- + Psychological HorrorFair
- + PsychologicalFair
- + IdlerFair
- + Mystery DungeonFair
- + NoirFair
Comparable games
Agony UNRATED 2018 · $1.3M 
Agony 2018 · $1.0M 
Silver Chains 2019 · $698k 
DON'T SCREAM TOGETHER 2025 · $555k 
Locked Up 2020 · $516k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Agony UNRATED | older | $14.99 | 2,822 62% | 85k | $1.3M (exactly $1,269,053) | Madmind Studio |
| | Agony | older | $14.99 | 2,295 48% | 69k | $1.0M (exactly $1,032,062) | Madmind Studio |
| | Silver Chains | older | $24.99 | 931 70% | 28k | $698k (exactly $697,971) | Cracked Heads Games |
| | DON'T SCREAM TOGETHER | $7.99 | 2,314 49% | 69k | $555k (exactly $554,666) | Digital Cybercherries | |
| | Locked Up | older | $12.99 | 1,323 76% | 40k | $516k (exactly $515,573) | EMIKA_GAMES |
 | Infliction | older | $19.99 | 825 80% | 25k | $495k (exactly $494,752) | Caustic Reality |
 | Necrophosis | $15.99 | 722 89% | 22k | $346k (exactly $346,343) | Dragonis Ares, Adonis Brosteanu | |
 | DYSTHANASIA | $24.99 | 334 88% | 10k | $250k (exactly $250,400) | Madowaku Kobo | |
 | MADiSON VR | older | $34.99 | 207 76% | 6.2k | $217k (exactly $217,288) | BLOODIOUS GAMES |
 | [Chilla's Art] Night Security | 夜間警備 | older | $7.99 | 874 88% | 26k | $209k (exactly $209,498) | Chilla's Art |
 | Cursed Digicam | 呪われたデジカメ | $7.99 | 611 78% | 18k | $146k (exactly $146,457) | Chilla's Art | |
 | Dream Cage | $7.99 | 298 63% | 8.9k | $71k (exactly $71,431) | Hitori De Productions | |
 | Creepy Shift: House For Sale | $6.99 | 291 92% | 8.7k | $61k (exactly $61,023) | Night Shift Team | |
 | Silent Still 2 | $4.99 | 357 67% | 11k | $53k (exactly $53,443) | SolitaryStudios | |
 | Creepy Shift: Roadside Diner | $6.99 | 197 87% | 5.9k | $41k (exactly $41,311) | Night Shift Team | |
 | Rehaunted | $7.99 | 172 66% | 5.2k | $41k (exactly $41,228) | Cauchemar | |
 | Water Delivery | $5.99 | 199 86% | 6.0k | $36k (exactly $35,760) | Frozen Lake Software |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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