Do I ship it?

GamesStrategyStrategy + Demons

Specimen · observed

Should I ship a Demon Strategy game?

Strategy + Demons

Of 180 developers who shipped a Demon Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 291 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $720, ×1.1 the market's $630 for a 5 / 10 build, and 3 in 10 made under $210; 1 in 20 cleared $97k, ×156 the market median. Revenue is up 80% on the market; 291 games are announced against 105 developers who shipped in the last year.

Deciding numbers: median 1.1 times the market baseline, revenue up 80% on the market, 291 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Strategy + Demons
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 180
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.6k → $1.3k → $1.2k → $1.2k → $776 → $1.9k → $599 (still earning) → $719 (still earning)
The last cohort is still earning.
Outcomes for Strategy + Demons: Plate 1 · outcomes, 2 yr, n = 180
Bottom 30% $210 (exactly $210)
Median $719 (exactly $719)
Top 25% $4.6k (exactly $4,554)
Top 5% $98k (exactly $97,859)
Developers, 2 yr 180
Released games 451
Announced 291
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply 40% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band
Demons
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Strategy; 4 in 10 of the top 25% also carry Roguelike, Roguelite, RPG
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
3 in 10 of the top 25% ship with 2D, Top-Down, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 90% positive over 11,936 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $210, median $720, 1 in 4 over $4.5k, 1 in 20 over $97k.

3 in 10 developers made under $210. 9 in 10 of the 90 games released 1 to 2 years ago have fewer than 100 reviews. 291 games are announced against 105 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Strategy with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds50 devs · median $65k · 27 announced
  2. + Job SimulatorFair62 devs · median $16k · 74 announced
  3. + BaseballFair14 devs · median $7.5k · 7 announced
  4. + LGBTQ+Fair89 devs · median $6.7k · 91 announced
  5. + WuxiaFair23 devs · median $4.7k · 41 announced
  6. + FarmingFair44 devs · median $4.3k · 42 announced
  7. + Martial ArtsFair81 devs · median $3.0k · 94 announced
  8. + SubmarineFair21 devs · median $2.4k · 23 announced
  9. + NavalFair66 devs · median $2.2k · 88 announced
  10. + IdlerFair696 devs · median $1.9k · 988 announced
  11. + Shop KeeperFair159 devs · median $1.8k · 264 announced
  12. + HackingFair96 devs · median $1.2k · 132 announced

All 275 pairs on the Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Total War: WARHAMMER older $59.99 32,105 79% 963k $58M (exactly $57,779,368) CREATIVE ASSEMBLY, Feral Interactive (L… (CREATIVE ASSEMBLY, Feral Interactive (Linux), Feral Interactive (Mac))
Warhammer 40,000: Chaos Gate - Daemonhunters older $44.99 11,426 76% 343k $15M (exactly $15,421,672) Complex Games
Monster Train older $24.99 19,950 95% 599k $15M (exactly $14,956,515) Shiny Shoe
Monster Train 2 $24.99 8,647 95% 259k $6.5M (exactly $6,482,656) Shiny Shoe
Kingdom Rush Vengeance - Tower Defense older $19.99 9,906 93% 297k $5.9M (exactly $5,940,628) Ironhide Game Studio
Dungeons 4 older $49.99 2,392 86% 72k $3.6M (exactly $3,587,282) Realmforge Studios
Disgaea PC older $19.99 4,296 87% 129k $2.6M (exactly $2,576,311) Nippon Ichi Software, Inc.
Hard West 2 older $29.99 2,717 80% 82k $2.4M (exactly $2,444,485) Ice Code Games
Solium Infernum older $39.99 1,571 88% 47k $1.9M (exactly $1,884,729) League of Geeks
Jupiter Hell older $24.99 1,795 91% 54k $1.3M (exactly $1,345,712) ChaosForge
Worshippers of Cthulhu $24.99 1,305 80% 39k $978k (exactly $978,358) Crazy Goat Games
Night is Coming · EA $24.99 387 59% 12k $290k (exactly $290,134) Wild Forest Studio
Talisman: Digital 5th Edition $29.99 227 70% 6.8k $204k (exactly $204,232) Nomad Games
Wartorn $34.99 130 73% 3.9k $136k (exactly $136,461) Stray Kite Studios
Runeborn $13.99 284 80% 8.5k $119k (exactly $119,195) iDream Interactive
Jupiter Hell Classic · EA $14.99 230 95% 6.9k $103k (exactly $103,431) ChaosForge
Demon Castle Story $12.99 257 77% 7.7k $100k (exactly $100,153) Kairosoft Co.,Ltd
Lazy Witch's Factory · EA $15.99 204 91% 6.1k $98k (exactly $97,859) MELTCLOCK.Inc
Married Into Hell $11.99 265 80% 8.0k $95k (exactly $95,320) WorkNite Games

Estimates: copies = reviews × 30, gross = copies × list price.