Games › Strategy › Strategy + Deckbuilding
Should I ship a Deckbuilding Strategy game?
Strategy + Deckbuilding
Of 1,291 developers who shipped a Deckbuilding Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,469 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.9k, ×3.1 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $360k, ×579 the market median. Revenue is down 40% on the market; 2,469 games are announced against 866 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.9k (exactly $1,946) |
| Top 25% | $19k (exactly $18,881) |
| Top 5% | $364k (exactly $363,758) |
| Developers, 2 yr | 1,291 |
| Released games | 2,401 |
| Announced | 2,469 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 90% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Deckbuilding
- effort 3 / 10 · high · card pools and run logic
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy, Deckbuilding; 7 in 10 of the top 25% also carry Roguelike, Roguelite, Card Game
- Price point
- $7.99 typical · top 25% priced $14.99 or above
- Art
- 6 in 10 of the top 25% ship with 2D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $7.99.
The top 10 games average 68% positive over 298,356 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 526 games released 1 to 2 years ago have fewer than 100 reviews. 2,469 games are announced against 866 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Strategy with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Slay the Spire | older | $24.99 | 191,765 97% | 5.8M | $144M (exactly $143,766,220) | Mega Crit |
| | Slay the Spire 2 | · EA | $24.99 | 183,764 61% | 5.5M | $138M (exactly $137,767,871) | Mega Crit |
| | Inscryption | older | $19.99 | 135,017 96% | 4.1M | $81M (exactly $80,969,695) | Daniel Mullins Games |
| | Balatro | older | $14.99 | 160,715 97% | 4.8M | $72M (exactly $72,273,536) | LocalThunk |
| | Broken Arrow | $49.99 | 25,924 55% | 778k | $39M (exactly $38,878,223) | Steel Balalaika | |
| | Library Of Ruina | older | $29.99 | 40,605 94% | 1.2M | $37M (exactly $36,532,318) | ProjectMoon |
| | Marvel's Midnight Suns | older | $59.99 | 17,060 82% | 512k | $31M (exactly $30,702,882) | Firaxis Games |
| | Monster Train | older | $24.99 | 19,950 95% | 599k | $15M (exactly $14,956,515) | Shiny Shoe |
| | Gloomhaven | older | $34.99 | 13,628 82% | 409k | $14M (exactly $14,305,312) | Flaming Fowl Studios, Saber Interactive |
| | 9 Kings | · EA | $19.99 | 21,352 92% | 641k | $13M (exactly $12,804,794) | Sad Socket |
| | The Bazaar | $19.99 | 14,931 70% | 448k | $9.0M (exactly $8,954,121) | Tempo | |
| | Monster Train 2 | $24.99 | 8,647 95% | 259k | $6.5M (exactly $6,482,656) | Shiny Shoe | |
| | Vampire Crawlers: The Turbo Wildcard from Vampire Survivors | $9.99 | 18,587 96% | 558k | $5.6M (exactly $5,570,524) | poncle, Nosebleed Interactive | |
| | The Matchless Kungfu | $19.99 | 6,755 79% | 203k | $4.1M (exactly $4,050,973) | HuanMos Game | |
| | The King is Watching | $14.99 | 9,006 88% | 270k | $4.0M (exactly $4,049,998) | Hypnohead | |
| | Super Fantasy Kingdom | · EA | $19.99 | 5,630 86% | 169k | $3.4M (exactly $3,376,311) | Super Fantasy Games |
| | StarVaders | $24.99 | 3,760 97% | 113k | $2.8M (exactly $2,818,872) | Pengonauts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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