Do I ship it?

GamesStrategyStrategy + Cold War

Specimen · observed

Should I ship a Cold-War Strategy game?

Strategy + Cold War

Of 38 developers who shipped a Cold-War Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 83 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $7.2k, ×11 the market's $630 for a 5 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $9.1M, ×14589 the market median. Revenue is down 55% on the market; 83 games are announced against 26 developers who shipped in the last year.

Deciding numbers: median 11.5 times the market baseline, revenue down 55% on the market, 83 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Strategy + Cold War
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 38
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $16k → $807 → $450 → $16k → $13k → $19k → $1.9k (still earning) → $7.2k (still earning)
The last cohort is still earning.
Outcomes for Strategy + Cold War: Plate 1 · outcomes, 2 yr, n = 38
Bottom 30% $748 (exactly $748)
Median $7.2k (exactly $7,196)
Top 25% $26k (exactly $26,374)
Top 5% $9.2M (exactly $9,161,667)
Developers, 2 yr 38
Released games 163
Announced 83
Effort 5 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 55% on the market, supply 115% more developers than the period before.

Free games: 15%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band
Cold War
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Strategy; 6 in 10 of the top 25% also carry Simulation, Wargame, Grand Strategy
Price point
$7.99 typical · top 25% priced $39.99 or above
Art
4 in 10 of the top 25% ship with 2D, Top-Down
Plate 4 · demand

Why players buy here

The top 25% priced at $39.99 or above; the middle game at $7.99.

The top 10 games average 73% positive over 19,809 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $750, median $7.2k, 1 in 4 over $26k, 1 in 20 over $9.1M.

3 in 10 developers made under $750. 6 in 10 of the 17 games released 1 to 2 years ago have fewer than 100 reviews. 83 games are announced against 26 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Strategy with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds50 devs · median $65k · 27 announced
  2. + Job SimulatorFair62 devs · median $16k · 74 announced
  3. + BaseballFair14 devs · median $7.5k · 7 announced
  4. + LGBTQ+Fair89 devs · median $6.7k · 91 announced
  5. + WuxiaFair23 devs · median $4.7k · 41 announced
  6. + FarmingFair44 devs · median $4.3k · 42 announced
  7. + Martial ArtsFair81 devs · median $3.0k · 94 announced
  8. + SubmarineFair21 devs · median $2.4k · 23 announced
  9. + NavalFair66 devs · median $2.2k · 88 announced
  10. + IdlerFair696 devs · median $1.9k · 988 announced
  11. + Shop KeeperFair159 devs · median $1.8k · 264 announced
  12. + HackingFair96 devs · median $1.2k · 132 announced

All 275 pairs on the Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Arma Reforger older $39.99 51,613 80% 1.5M $62M (exactly $61,920,116) Bohemia Interactive
WARNO older $39.99 14,502 80% 435k $17M (exactly $17,398,049) Eugen Systems
Wargame: Red Dragon older $29.99 15,758 88% 473k $14M (exactly $14,177,473) Eugen Systems
Hell Let Loose: Vietnam $39.99 10,702 61% 321k $13M (exactly $12,839,189) Expression Games
Sea Power : Naval Combat in the Missile Age · EA $49.99 6,109 90% 183k $9.2M (exactly $9,161,667) Triassic Games
Cold Waters older $39.99 4,603 87% 138k $5.5M (exactly $5,522,219) Killerfish Games
Phantom Doctrine older $39.99 3,821 73% 115k $4.6M (exactly $4,584,054) CreativeForge Games
Tropico 4 older $14.99 8,211 91% 246k $3.7M (exactly $3,692,487) Haemimont Games
The Bureau: XCOM Declassified older $19.99 4,857 67% 146k $2.9M (exactly $2,912,743) 2K Marin
Xenonauts older $24.99 3,815 86% 114k $2.9M (exactly $2,860,106) Goldhawk Interactive
ICBM: Escalation $29.99 1,248 86% 37k $1.1M (exactly $1,122,826) SoftWarWare
Air Defender · EA $20.19 364 78% 11k $220k (exactly $220,475) ROTOR3
Armored Brigade II $39.99 147 87% 4.4k $176k (exactly $176,356) Veitikka Studios
Crisis in the Kremlin: The Cold War $7.99 698 80% 21k $167k (exactly $167,311) Nostalgames
Flashpoint Campaigns: Cold War $49.99 107 99% 3.2k $160k (exactly $160,468) On Target Simulations
For the Fatherland: Chronicle of Park Chung-hee $14.99 176 88% 5.3k $79k (exactly $79,147) KMS STUDIO
Maestro's Cold War 2 $12.99 170 92% 5.1k $66k (exactly $66,249) Maestro Cinetik
Nuclear Design Bureau · EA $9.99 88 79% 2.6k $26k (exactly $26,374) Design Bureau KB-11

Estimates: copies = reviews × 30, gross = copies × list price.