Do I ship it?

GamesCity BuilderCity Builder + Shop Keeper

Specimen · observed

Should I ship a Shop Keeper City Builder?

City Builder + Shop Keeper

Of 26 developers who shipped a Shop Keeper City Builder in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 47 more are announced, ×2.0 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $2.2k, ×3.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $280k, ×457 the market median. Revenue is down 95% on the market; 47 games are announced against 23 developers who shipped in the last year.

Deciding numbers: median 3.6 times the market baseline, revenue down 95% on the market, 47 announced, ×2.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
City Builder + Shop Keeper
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 26
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $58k → $4.8k → $1.8k (still earning) → $450 (still earning)
The last cohort is still earning.
Outcomes for City Builder + Shop Keeper: Plate 1 · outcomes, 2 yr, n = 26
Bottom 30% $539 (exactly $539)
Median $2.2k (exactly $2,248)
Top 25% $21k (exactly $20,679)
Top 5% $287k (exactly $287,135)
Developers, 2 yr 26
Released games 35
Announced 47
Effort 6 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 95% on the market, supply 665% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

City Builder
effort 6 / 10 · medium · effort 6 sits in the medium band
Shop Keeper
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
City Builder, Shop Keeper; 9 in 10 of the top 25% also carry Management, Simulation, Building
Price point
$9.99 typical · top 25% priced $24.99 or above
Art
6 in 10 of the top 25% ship with Relaxing, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $9.99.

The top 10 games average 74% positive over 1,557 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $2.2k, 1 in 4 over $20k, 1 in 20 over $280k.

3 in 10 developers made under $540. 47 games are announced against 23 developers who shipped in the last year, ×2.0 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

City Builder with a different second tag, ranked by verdict then median.

  1. + Visual NovelStrong odds10 devs · median $19k · 8 announced
  2. + LogicFair58 devs · median $3.3k · 74 announced
  3. + IncrementalFair75 devs · median $1.3k · 96 announced
  4. + Hidden ObjectFair16 devs · median $1.3k · 20 announced
  5. + ArcadeFair28 devs · median $898 · 27 announced
  6. + RacingLong shot12 devs · median $299 · 9 announced
  7. + RomePoor odds9 devs · median $423k · 10 announced
  8. + Real-Time with PausePoor odds13 devs · median $215k · 25 announced
  9. + HorrorPoor odds10 devs · median $157k · 21 announced
  10. + Alternate HistoryPoor odds17 devs · median $146k · 50 announced
  11. + Online Co-OpPoor odds32 devs · median $118k · 55 announced
  12. + DiplomacyPoor odds26 devs · median $108k · 47 announced

All 136 pairs on the City Builder page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Another Brick in The Mall older $16.99 2,340 83% 70k $1.2M (exactly $1,192,698) The Quadsphere
Blood Bar Tycoon $19.99 773 79% 23k $464k (exactly $463,568) Clever Trickster Studio, Clever Trickst… (Clever Trickster Studio, Clever Trickster Productions)
Above the Snow $24.99 383 75% 11k $287k (exactly $287,135) Above the Desk
Casino Resort Tower · EA older $19.99 132 93% 4.0k $79k (exactly $79,160) Cyperk Software
Terminal One $19.99 96 66% 2.9k $58k (exactly $57,571) Terminal Reality
Service Please · EA $11.99 94 78% 2.8k $34k (exactly $33,812) Dynamic Dice
Tattoo Tycoon $29.99 37 62% 1.1k $33k (exactly $33,289) CrazyBunch
Fun Park Simulator · EA $12.99 63 58% 1.9k $25k (exactly $24,551) Flugames
Crafter's Hollow $9.99 69 53% 2.1k $21k (exactly $20,679) Wylde Wisp Games
Weeb Store Simulator $6.99 23 52% 690 $4.8k (exactly $4,823) AGE One
Rustbound $14.99 8 37% 240 $3.6k (exactly $3,598) Wylde Wisp Games
Company Rising $8.99 11 18% 330 $3.0k (exactly $2,967) Director Liu

Estimates: copies = reviews × 30, gross = copies × list price.