Do I ship it?

GamesGrand StrategyGrand Strategy + Character Customization

Specimen · observed

Should I ship a Character Customization Grand Strategy?

Grand Strategy + Character Customization

Of 23 developers who shipped a Character Customization Grand Strategy in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 41 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 7 / 10 build.

The middle developer here made $7.0k, ×4.6 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $1.6k; 1 in 20 cleared $3.9M, ×2663 the market median. Revenue is up 235% on the market; 41 games are announced against 13 developers who shipped in the last year.

Deciding numbers: median 4.6 times the market baseline, revenue up 235% on the market, 41 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Grand Strategy + Character Customization
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 23
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $23k → $124k → $898 → $4.2k → $19k → $13k → $6.2k (still earning)
The last cohort is still earning.
Outcomes for Grand Strategy + Character Customization: Plate 1 · outcomes, 2 yr, n = 23
Bottom 30% $1.5k (exactly $1,544)
Median $7.0k (exactly $6,951)
Top 25% $156k (exactly $155,938)
Top 5% $4.0M (exactly $3,989,204)
Developers, 2 yr 23
Released games 94
Announced 41
Effort 7 / 10
AI-buildability Low
Typical price $14.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 235% on the market, supply 20% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Grand Strategy
effort 7 / 10 · low · effort 7 sits in the low band
Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
7 / 10 · big single-player or serious online
Systems
Grand Strategy, Character Customization; 8 in 10 of the top 25% also carry Strategy, RPG, Strategy RPG
Price point
$14.99 typical · top 25% priced $29.99 or above
Art
8 in 10 of the top 25% ship with Story Rich
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $14.99.

The top 10 games average 73% positive over 13,473 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.6k, median $7.0k, 1 in 4 over $150k, 1 in 20 over $3.9M.

3 in 10 developers made under $1.6k. 8 in 10 of the 13 games released 1 to 2 years ago have fewer than 100 reviews. 41 games are announced against 13 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Grand Strategy with a different second tag, ranked by verdict then median.

  1. + RoguelikeFair18 devs · median $3.3k · 22 announced
  2. + SportsFair21 devs · median $2.1k · 26 announced
  3. + RogueliteFair21 devs · median $2.0k · 23 announced
  4. + CrimeFair8 devs · median $1.9k · 13 announced
  5. + RacingFair8 devs · median $1.8k · 7 announced
  6. + IncrementalFair17 devs · median $1.3k · 27 announced
  7. + Artificial IntelligenceLong shot21 devs · median $750 · 38 announced
  8. + TabletopLong shot26 devs · median $450 · 26 announced
  9. + Turn-BasedPoor odds19 devs · median $131k · 20 announced
  10. + SandboxPoor odds59 devs · median $51k · 125 announced
  11. + Real-Time with PausePoor odds15 devs · median $37k · 29 announced
  12. + DiplomacyPoor odds54 devs · median $34k · 117 announced

All 104 pairs on the Grand Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Crusader Kings III older $49.99 94,615 90% 2.8M $142M (exactly $141,894,116) Paradox Development Studio
HUMANKIND™ older $49.99 22,165 68% 665k $33M (exactly $33,240,850) AMPLITUDE Studios
Age of Wonders 4 older $49.99 16,899 82% 507k $25M (exactly $25,343,430) Triumph Studios
ROMANCE OF THE THREE KINGDOMS XIV older $59.99 13,086 62% 393k $24M (exactly $23,550,874) KOEI TECMO GAMES CO., LTD.
Kingdom Heroes 8 older $29.99 12,793 55% 384k $12M (exactly $11,509,862) USERJOY Technology Co.,Ltd.
Romance of the Three Kingdoms XIII older $59.99 5,828 57% 175k $10M (exactly $10,488,652) KOEI TECMO GAMES CO., LTD.
ROMANCE OF THE THREE KINGDOMS 8 REMAKE $59.99 3,118 49% 94k $5.6M (exactly $5,611,465) KOEI TECMO GAMES CO., LTD.
Romance of the Three Kingdoms XI with Power Up Kit older $39.99 3,754 92% 113k $4.5M (exactly $4,503,674) KOEI TECMO GAMES CO., LTD.
Phoenix Point older $24.99 5,375 73% 161k $4.0M (exactly $4,029,637) Snapshot Games Inc.
Heroes' Vow: Three Kingdoms · EA $19.99 6,652 88% 200k $4.0M (exactly $3,989,204) Free Wing
Crown and Adventure $19.99 1,693 61% 51k $1.0M (exactly $1,015,292) C3D Games
Elemental: Reforged $29.99 478 73% 14k $430k (exactly $430,057) Stardock Entertainment
Huaxia: Warring States · EA $19.99 701 61% 21k $420k (exactly $420,390) 秦川汉渚
Horse Racing Manager · EA $24.99 208 88% 6.2k $156k (exactly $155,938) Sheep Meadow Road Games
Axis Football 2026 $19.99 115 75% 3.5k $69k (exactly $68,966) Axis Games
吾皇万岁 $4.99 422 68% 13k $63k (exactly $63,173) AI GAME STUDIO
Axis Football 2027 $19.99 44 72% 1.3k $26k (exactly $26,387) Axis Games
Broken Alliance · EA $14.99 42 80% 1.3k $19k (exactly $18,887) Placeholder Gameworks

Estimates: copies = reviews × 30, gross = copies × list price.