Games › Strategy › Strategy + Assassins
Should I ship an Assassin Strategy game?
Strategy + Assassins
Of 29 developers who shipped an Assassin Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 53 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: dead, for a 7 / 10 build.
The middle developer here made $360 in the last 2 years and $480 over 4, against a market of $1.5k for a 7 / 10 build. 20 developers shipped in the last year and 53 games are announced.
| Bottom 30% | $0 (exactly $0) |
|---|---|
| Median | $359 (exactly $359) |
| Top 25% | $809 (exactly $809) |
| Top 5% | $14k (exactly $14,024) |
| Developers, 2 yr | 29 |
| Released games | 125 |
| Announced | 53 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $5.00 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 310% on the market, supply 120% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Strategy; 4 in 10 of the top 25% also carry Puzzle, RPG, Logic
- Price point
- $5.00 typical · top 25% priced $9.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Story Rich
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $5.00.
The top 10 games average 91% positive over 1,180 reviews.
What kills games here
3 in 10 developers made under $50. 9 in 10 of the 12 games released 1 to 2 years ago have fewer than 100 reviews. 53 games are announced against 20 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Counter-Strike | older | $9.99 | 169,780 96% | 5.1M | $51M (exactly $50,883,066) | Valve |
| | Shadow Tactics: Blades of the Shogun | older | $39.99 | 30,845 96% | 925k | $37M (exactly $37,004,746) | Mimimi Games |
| | Hitman: Absolution™ | older | $19.99 | 49,637 93% | 1.5M | $30M (exactly $29,767,309) | Io-Interactive A/S |
| | Assassin's Creed® Syndicate | older | $29.99 | 31,087 80% | 933k | $28M (exactly $27,968,974) | Ubisoft Quebec, in collaboration with U… (Ubisoft Quebec, in collaboration with Ubisoft Annecy, Bucharest, Kiev, Montreal, Montpellier, Shanghai, Singapore, Sofia, Toronto studios) |
| | Desperados III | older | $39.99 | 11,880 96% | 356k | $14M (exactly $14,252,436) | Mimimi Games |
| | Partisans 1941 | older | $29.99 | 7,531 82% | 226k | $6.8M (exactly $6,775,641) | Alter Games |
| | Aragami | older | $19.99 | 10,234 90% | 307k | $6.1M (exactly $6,137,330) | Lince Works |
| | Hitman: Blood Money | older | $9.99 | 13,642 93% | 409k | $4.1M (exactly $4,088,507) | Io-Interactive A/S |
| | Deceive Inc. | older | $19.99 | 4,755 84% | 143k | $2.9M (exactly $2,851,574) | Sweet Bandits Studios |
| | Shadow Tactics: Aiko's Choice | older | $19.99 | 3,965 93% | 119k | $2.4M (exactly $2,377,810) | Mimimi Games |
| | Evil School | $7.99 | 1,058 92% | 32k | $254k (exactly $253,603) | CineGame Interactive | |
| | 烧尾宴 | $8.99 | 52 75% | 1.6k | $14k (exactly $14,024) | 有点正经 | |
| | Project Chameleon | $9.99 | 19 100% | 570 | $5.7k (exactly $5,694) | Anonymous King | |
| | Empire of Vice : Chicago | · EA | $16.99 | 9 77% | 270 | $4.6k (exactly $4,587) | Artifex Parvus |
| | Reverse Fishing | $4.99 | 17 94% | 510 | $2.5k (exactly $2,545) | Doug | |
| | Assassinvisible | $6.99 | 10 100% | 300 | $2.1k (exactly $2,097) | Club Tartine | |
| | Pretty Agent 2 | $4.99 | 7 28% | 210 | $1.0k (exactly $1,048) | MC GAME | |
| | Last Shinobi | $8.99 | 3 100% | 90 | $809 (exactly $809) | Dark Tomato Studio | |
| | The King of Assassins - The Kingdom | $7.99 | 3 100% | 90 | $719 (exactly $719) | Faith Studio Team, Rabie Mounther Haddad | |
| | Fur and Void | $9.99 | 2 0% | 60 | $599 (exactly $599) | DFS |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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