Games › Strategy › Strategy + Animals
Should I ship an Animal Strategy game?
Strategy + Animals
Of 45 developers who shipped an Animal Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 141 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $3.6k, ×5.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $420; 1 in 20 cleared $240k, ×393 the market median. Revenue is down 35% on the market; 141 games are announced against 40 developers who shipped in the last year.
| Bottom 30% | $419 (exactly $419) |
|---|---|
| Median | $3.6k (exactly $3,591) |
| Top 25% | $14k (exactly $14,390) |
| Top 5% | $247k (exactly $246,885) |
| Developers, 2 yr | 45 |
| Released games | 86 |
| Announced | 141 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 700% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Strategy; 4 in 10 of the top 25% also carry Roguelike, Roguelite, Simulation
- Price point
- $6.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with Cute, Family Friendly, Pixel Graphics
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $6.99.
The top 10 games average 81% positive over 9,830 reviews.
What kills games here
3 in 10 developers made under $420. 7 in 10 of the 6 games released 1 to 2 years ago have fewer than 100 reviews. 141 games are announced against 40 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
Strategy with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Job SimulatorFair
- + BaseballFair
- + LGBTQ+Fair
- + WuxiaFair
- + FarmingFair
- + Martial ArtsFair
- + SubmarineFair
- + NavalFair
- + IdlerFair
- + Shop KeeperFair
- + HackingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Planet Zoo | older | $44.99 | 81,191 90% | 2.4M | $110M (exactly $109,583,493) | Frontier Developments |
| | Prehistoric Kingdom | · EA older | $29.99 | 5,640 90% | 169k | $5.1M (exactly $5,074,308) | Blue Meridian |
| | Let's Build a Zoo | older | $19.99 | 3,722 89% | 112k | $2.2M (exactly $2,232,083) | Springloaded |
| | Everything is Crab: The Animal Evolution Roguelite | $9.99 | 6,876 76% | 206k | $2.1M (exactly $2,060,737) | Odd Dreams Digital | |
| | Tooth and Tail | older | $19.99 | 2,887 82% | 87k | $1.7M (exactly $1,731,334) | Pocketwatch Games |
| | Equilinox | older | $9.99 | 2,604 93% | 78k | $780k (exactly $780,419) | ThinMatrix |
| | Omelet You Cook | $14.99 | 1,523 97% | 46k | $685k (exactly $684,893) | Dan Schumacher, Hjalte Tagmose | |
| | Spirit of the Island | older | $14.99 | 1,191 69% | 36k | $536k (exactly $535,593) | 1M Bits Horde |
| | Beast Battle Simulator | older | $9.99 | 1,234 88% | 37k | $370k (exactly $369,830) | DOG HOGGLER |
| | S.W.I.N.E. HD Remaster | older | $9.99 | 1,017 93% | 31k | $305k (exactly $304,795) | Kite Games |
| | Zoominoes | $14.99 | 549 91% | 16k | $247k (exactly $246,885) | Starlight Games inc. | |
| | Abra-Cooking-Dabra | $12.99 | 250 75% | 7.5k | $97k (exactly $97,425) | Door 407 | |
| | BioEden | $21.99 | 93 70% | 2.8k | $61k (exactly $61,352) | Broken Arms Games | |
| | Bean Beasts | $13.99 | 113 89% | 3.4k | $47k (exactly $47,426) | Anxious Noob | |
| | Exark | $14.99 | 99 73% | 3.0k | $45k (exactly $44,520) | Robot Cat Limited | |
| | Mewseum: Masterpieces | $6.99 | 133 98% | 4.0k | $28k (exactly $27,890) | Climbing Goat Games | |
| | Slot or Not | $6.99 | 131 89% | 3.9k | $27k (exactly $27,471) | MakoTeam | |
| | Bean Meets Paw | $9.99 | 63 93% | 1.9k | $19k (exactly $18,881) | XINGXIAN NET |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.