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Should I ship an Animal Point & Click game?
Point & Click + Animals
Of 36 developers who shipped an Animal Point & Click game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 42 more are announced.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $1.2k, ×2.5 the market's $480 for a 3 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $62k, ×131 the market median. Revenue is down 65% on the market; 42 games are announced against 31 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $1.2k (exactly $1,169) |
| Top 25% | $7.2k (exactly $7,191) |
| Top 5% | $62k (exactly $62,369) |
| Developers, 2 yr | 36 |
| Released games | 68 |
| Announced | 42 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $3.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 345% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Point & Click
- effort 2 / 10 · high · effort 2 sits in the high band
- Animals
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Point & Click; 5 in 10 of the top 25% also carry Collectathon, Exploration, Idler
- Price point
- $3.99 typical · top 25% priced $11.99 or above
- Art
- 6 in 10 of the top 25% ship with Relaxing, Cute, 2D
Why players buy here
The top 25% priced at $11.99 or above; the middle game at $3.99.
The top 10 games average 96% positive over 2,407 reviews.
What kills games here
3 in 10 developers made under $150. 4 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 42 games are announced against 31 developers who shipped in the last year.
Adjacent niches
Point & Click with a different setting or mood, ranked by verdict then median.
- + JRPGFair
- + Job SimulatorFair
- + Party-Based RPGFair
- + Life SimFair
- + Local MultiplayerFair
- + MiningFair
- + CookingFair
- + Escape RoomFair
- + UnderwaterFair
- + Local Co-OpFair
- + Online Co-OpFair
- + Word GameFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | BROK the InvestiGator | older | $19.99 | 985 97% | 30k | $591k (exactly $590,704) | COWCAT |
| | Aviary Attorney | older | $14.99 | 1,155 94% | 35k | $519k (exactly $519,404) | Sketchy Logic |
| | Travellin Cats Around the World | older | $4.99 | 804 97% | 24k | $120k (exactly $120,359) | Travellin Cats |
| | Heroes of the Seven Islands | $11.99 | 191 100% | 5.7k | $69k (exactly $68,703) | Rap2h | |
| | Moses & Plato - Last Train to Clawville | $19.99 | 104 88% | 3.1k | $62k (exactly $62,369) | The Wild Gentlemen | |
| | Ever Seen A Cat? 3 | older | $4.99 | 387 96% | 12k | $58k (exactly $57,934) | EverCats |
| | Seclusa | $12.99 | 148 97% | 4.4k | $58k (exactly $57,676) | Studio Niente | |
| | Travellin Cats in Italy | older | $0.99 | 1,792 97% | 54k | $53k (exactly $53,222) | Travellin Cats |
| | Meow Palace: Forbidden City | · EA | $5.99 | 247 90% | 7.4k | $44k (exactly $44,386) | 宫喵家族 |
| | Travellin Cats in Bali | older | $0.99 | 1,305 98% | 39k | $39k (exactly $38,758) | Travellin Cats |
| | Travellin Cats Around the World 2 | $4.99 | 236 97% | 7.1k | $35k (exactly $35,329) | Travellin Cats | |
| | Travellin Cats in Japan | $0.99 | 751 97% | 23k | $22k (exactly $22,305) | Travellin Cats | |
| | Push Push | $4.99 | 111 97% | 3.3k | $17k (exactly $16,617) | 1ceAgain | |
| | Travellin Cats in Germany | $0.99 | 519 96% | 16k | $15k (exactly $15,414) | Travellin Cats | |
| | Bathhouse Creatures | $4.99 | 62 98% | 1.9k | $9.3k (exactly $9,281) | Sleepy Rocket | |
| | Cozy Mining | $6.99 | 38 76% | 1.1k | $8.0k (exactly $7,969) | tatsumaki games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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