Should I ship a Wholesome game?
Wholesome
Of 487 developers who shipped a Wholesome game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 862 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 2 / 10 build.
The middle developer here made $3.9k, ×33 the market's $120 for a 2 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $400k, ×3382 the market median. Revenue is down 35% on the market; 862 games are announced against 314 developers who shipped in the last year.
| Bottom 30% | $898 (exactly $898) |
|---|---|
| Median | $3.9k (exactly $3,891) |
| Top 25% | $31k (exactly $31,468) |
| Top 5% | $402k (exactly $402,399) |
| Developers, 2 yr | 487 |
| Released games | 1,284 |
| Announced | 862 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 55% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Wholesome
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Price point
- $4.99 typical · top 25% priced $17.99 or above
Why players buy here
The top 25% priced at $17.99 or above; the middle game at $4.99.
The top 10 games average 94% positive over 43,141 reviews.
What kills games here
3 in 10 developers made under $900. 7 in 10 of the 320 games released 1 to 2 years ago have fewer than 100 reviews. 862 games are announced against 314 developers who shipped in the last year, ×2.7 per shipper.
All pairs with Wholesome
No pair with Wholesome has 25 games yet.
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | PowerWash Simulator | older | $24.99 | 50,924 96% | 1.5M | $38M (exactly $38,177,723) | FuturLab |
| | Wobbledogs | older | $19.99 | 13,770 98% | 413k | $8.3M (exactly $8,257,869) | Animal Uprising |
| | Little Kitty, Big City | older | $24.99 | 10,423 96% | 313k | $7.8M (exactly $7,814,123) | Double Dagger Studio |
| | A Little to the Left | older | $14.99 | 16,885 91% | 507k | $7.6M (exactly $7,593,184) | Max Inferno |
| | Wingspan | older | $19.99 | 9,807 94% | 294k | $5.9M (exactly $5,881,258) | Monster Couch |
| | TOEM: A Photo Adventure | older | $19.99 | 9,688 99% | 291k | $5.8M (exactly $5,809,894) | Something We Made |
| | Spirit City: Lofi Sessions | older | $11.99 | 15,211 97% | 456k | $5.5M (exactly $5,471,397) | Mooncube Games |
| | Potionomics | older | $24.99 | 6,973 90% | 209k | $5.2M (exactly $5,227,658) | Voracious Games |
| | Lost in Play | older | $19.99 | 8,248 98% | 247k | $4.9M (exactly $4,946,326) | Happy Juice Games |
| | STORY OF SEASONS: Grand Bazaar | $49.99 | 3,140 93% | 94k | $4.7M (exactly $4,709,058) | Marvelous Inc. | |
| | Chill with You : Lo-Fi Story | $11.99 | 12,215 98% | 366k | $4.4M (exactly $4,393,736) | Nestopi Inc. | |
| | Is This Seat Taken? | $9.99 | 9,127 97% | 274k | $2.7M (exactly $2,735,362) | Poti Poti Studio | |
| | Hozy | $14.99 | 4,128 80% | 124k | $1.9M (exactly $1,856,362) | Come On Studio | |
| | Lost and Found Co. | $17.99 | 2,736 96% | 82k | $1.5M (exactly $1,476,619) | Bit Egg Inc. | |
| | Discounty | $19.99 | 2,322 82% | 70k | $1.4M (exactly $1,392,503) | Crinkle Cut Games | |
| | Teddy's Haven | · EA | $14.99 | 2,800 95% | 84k | $1.3M (exactly $1,259,160) | Teddy Bear Games LLC |
| | DrainSim | · EA | $14.99 | 2,586 91% | 78k | $1.2M (exactly $1,162,924) | CodePeas |
| | The Artisan of Glimmith | $12.99 | 2,513 97% | 75k | $979k (exactly $979,316) | Lunarch Studios | |
| | Trash Goblin | $19.99 | 1,574 87% | 47k | $944k (exactly $943,928) | Spilt Milk Studios Ltd |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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