Games › Moods › Family Friendly
Should I ship a Family-Friendly game?
Family Friendly
Of 3,689 developers who shipped a Family-Friendly game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 4,743 more are announced, ×2.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $750, ×1.6 the market's $480 for a 3 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $210k, ×460 the market median. Revenue is up 10% on the market; 4,743 games are announced against 2,165 developers who shipped in the last year.
| Bottom 30% | $179 (exactly $179) |
|---|---|
| Median | $748 (exactly $748) |
| Top 25% | $6.0k (exactly $5,988) |
| Top 5% | $218k (exactly $218,345) |
| Developers, 2 yr | 3,689 |
| Released games | 14,103 |
| Announced | 4,743 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 30% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Family Friendly
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Price point
- $4.99 typical · top 25% priced $19.99 or above
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $4.99.
The top 10 games average 74% positive over 351,500 reviews.
What kills games here
3 in 10 developers made under $180. 9 in 10 of the 2,318 games released 1 to 2 years ago have fewer than 100 reviews. 4,743 games are announced against 2,165 developers who shipped in the last year, ×2.2 per shipper.
All pairs with Family Friendly
No pair with Family Friendly has 25 games yet.
Comparable games
ELDEN RING 2022 · $1.5B 
Hogwarts Legacy 2023 · $495M 
Euro Truck Simulator 2 2012 · $454M 
EA SPORTS FC™ 26 2025 · $209M 
Cities: Skylines 2015 · $198M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | ELDEN RING | older | $59.99 | 831,470 93% | 25M | $1.5B (exactly $1,496,396,559) | FromSoftware, Inc. |
| | Hogwarts Legacy | older | $59.99 | 274,801 89% | 8.2M | $495M (exactly $494,559,360) | Avalanche Software |
| | Euro Truck Simulator 2 | older | $19.99 | 756,984 97% | 23M | $454M (exactly $453,963,305) | SCS Software |
| | EA SPORTS FC™ 26 | $69.99 | 99,773 50% | 3.0M | $209M (exactly $209,493,368) | EA Canada, EA Romania | |
| | Cities: Skylines | older | $29.99 | 220,465 92% | 6.6M | $198M (exactly $198,352,360) | Colossal Order |
 | STAR WARS Jedi: Fallen Order™ | older | $39.99 | 153,782 88% | 4.6M | $184M (exactly $184,492,265) | Respawn Entertainment |
 | DOOM Eternal | older | $29.99 | 187,483 91% | 5.6M | $169M (exactly $168,678,455) | id Software |
 | Bloons TD 6 | older | $13.99 | 349,859 97% | 10M | $147M (exactly $146,835,822) | Ninja Kiwi |
 | Microsoft Flight Simulator (2020) 40th Anniversary Edition | $59.99 | 70,073 78% | 2.1M | $126M (exactly $126,110,378) | Asobo Studio | |
 | Planet Zoo | older | $44.99 | 81,191 90% | 2.4M | $110M (exactly $109,583,493) | Frontier Developments |
 | Microsoft Flight Simulator 2024 | $69.99 | 21,633 59% | 649k | $45M (exactly $45,422,810) | Asobo Studio | |
 | Slime Rancher 2 | $29.99 | 43,590 94% | 1.3M | $39M (exactly $39,217,923) | Monomi Park | |
 | inZOI | · EA | $39.99 | 30,020 77% | 901k | $36M (exactly $36,014,994) | inZOI Studio |
 | Wobbly Life | $24.99 | 33,034 97% | 991k | $25M (exactly $24,765,590) | RubberBandGames | |
 | Paralives | · EA | $39.99 | 20,123 89% | 604k | $24M (exactly $24,141,563) | Alex Massé and team |
 | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
 | Planet Coaster 2 | $49.99 | 13,047 74% | 391k | $20M (exactly $19,566,586) | Frontier Developments | |
 | LEGO® Batman™: Legacy of the Dark Knight | $69.99 | 8,728 95% | 262k | $18M (exactly $18,326,182) | TT Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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