Should I ship an Animal game?
Animals
Of 262 developers who shipped an Animal game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 674 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $780, ×1.6 the market's $480 for a 3 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $140k, ×296 the market median. Revenue is down 85% on the market; 674 games are announced against 230 developers who shipped in the last year.
| Bottom 30% | $120 (exactly $120) |
|---|---|
| Median | $776 (exactly $776) |
| Top 25% | $7.1k (exactly $7,130) |
| Top 5% | $141k (exactly $140,700) |
| Developers, 2 yr | 262 |
| Released games | 497 |
| Announced | 674 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 85% on the market, supply 490% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Animals
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Price point
- $4.99 typical · top 25% priced $14.99 or above
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 90% positive over 26,809 reviews.
What kills games here
3 in 10 developers made under $120. 6 in 10 of the 50 games released 1 to 2 years ago have fewer than 100 reviews. 674 games are announced against 230 developers who shipped in the last year, ×2.9 per shipper.
All pairs with Animals
No pair with Animals has 25 games yet.
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Planet Zoo | older | $44.99 | 81,191 90% | 2.4M | $110M (exactly $109,583,493) | Frontier Developments |
| | Ranch Simulator: Build, Hunt, Farm | older | $24.99 | 40,862 79% | 1.2M | $31M (exactly $30,634,241) | Toxic Dog |
| | WolfQuest: Anniversary Edition | $29.99 | 11,511 97% | 345k | $10M (exactly $10,356,447) | eduweb | |
| | Prehistoric Kingdom | · EA older | $29.99 | 5,640 90% | 169k | $5.1M (exactly $5,074,308) | Blue Meridian |
| | LOST EMBER | older | $29.99 | 4,198 87% | 126k | $3.8M (exactly $3,776,941) | Mooneye Studios |
| | Spirit of the North | older | $19.99 | 5,633 84% | 169k | $3.4M (exactly $3,378,110) | Infuse Studio |
| | Bear and Breakfast | older | $19.99 | 4,574 89% | 137k | $2.7M (exactly $2,743,028) | Gummy Cat |
| | Ghost of a Tale | older | $19.99 | 4,214 91% | 126k | $2.5M (exactly $2,527,136) | SeithCG |
| | Let's Build a Zoo | older | $19.99 | 3,722 89% | 112k | $2.2M (exactly $2,232,083) | Springloaded |
| | Owlboy | older | $19.99 | 3,679 85% | 110k | $2.2M (exactly $2,206,296) | D-Pad Studio |
| | Everything is Crab: The Animal Evolution Roguelite | $9.99 | 6,876 76% | 206k | $2.1M (exactly $2,060,737) | Odd Dreams Digital | |
| | OPUS: Prism Peak | $24.99 | 1,071 92% | 32k | $803k (exactly $802,929) | SIGONO INC. | |
| | Omelet You Cook | $14.99 | 1,523 97% | 46k | $685k (exactly $684,893) | Dan Schumacher, Hjalte Tagmose | |
| | Herdling | $24.99 | 871 93% | 26k | $653k (exactly $652,989) | Okomotive | |
| | Scriptorium: Master of Manuscripts | $14.99 | 1,041 97% | 31k | $468k (exactly $468,138) | Yaza Games | |
| | The Ranchers | · EA | $24.99 | 547 57% | 16k | $410k (exactly $410,086) | The Ranchers |
| | A Webbing Journey | · EA | $9.99 | 1,263 98% | 38k | $379k (exactly $378,521) | Fire Totem Games |
| | Farm to Table | · EA | $14.99 | 645 91% | 19k | $290k (exactly $290,056) | indieGiant |
| | Sort Them Ducks | $5.99 | 1,461 92% | 44k | $263k (exactly $262,542) | Mr.Duck |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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