Do I ship it?

GamesMoods2D

Specimen · observed

Should I ship a 2D game?

2D

Of 14,402 developers who shipped a 2D game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 21,540 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 2 / 10 build.

The middle developer here made $630, ×5.3 the market's $120 for a 2 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $130k, ×1103 the market median. Revenue is flat on the market; 21,540 games are announced against 9,103 developers who shipped in the last year.

Deciding numbers: median 5.3 times the market baseline, revenue flat on the market, 21,540 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
2D
Fig. 1 · this niche among 355
Plate 1 · outcomes, 2 yr n = 14,402
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.4k → $1.2k → $987 → $1.1k → $911 → $809 → $599 (still earning) → $270 (still earning)
The last cohort is still earning.
Outcomes for 2D: Plate 1 · outcomes, 2 yr, n = 14,402
Bottom 30% $150 (exactly $150)
Median $628 (exactly $628)
Top 25% $5.4k (exactly $5,395)
Top 5% $131k (exactly $131,290)
Developers, 2 yr 14,402
Released games 48,860
Announced 21,540
Effort 2 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 50% more developers than the period before.

Free games: 14%, excluded from money figures.

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Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

2D
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
2 / 10 · static 2D art, simple logic
Price point
$4.99 typical · top 25% priced $14.99 or above
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 85% positive over 1,010,433 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $630, 1 in 4 over $5.3k, 1 in 20 over $130k.

3 in 10 developers made under $150. 9 in 10 of the 8,514 games released 1 to 2 years ago have fewer than 100 reviews. 21,540 games are announced against 9,103 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · every pair with this tag

All pairs with 2D

0 pairs with a mechanicwith: mechanics · settings · any

No pair with 2D has 25 games yet.

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Stardew Valley older $14.99 894,201 98% 27M $402M (exactly $402,122,190) ConcernedApe
Terraria older $9.99 1,240,388 97% 37M $372M (exactly $371,744,284) Re-Logic
Project Zomboid · EA older $24.99 364,830 94% 11M $274M (exactly $273,513,051) The Indie Stone
Hollow Knight: Silksong $19.99 386,977 89% 12M $232M (exactly $232,070,107) Team Cherry
Hollow Knight older $14.99 502,960 96% 15M $226M (exactly $226,181,112) Team Cherry
RimWorld older $34.99 208,693 97% 6.3M $219M (exactly $219,065,042) Ludeon Studios
Factorio older $35.00 191,814 97% 5.8M $201M (exactly $201,404,700) Wube Software LTD.
The Binding of Isaac: Rebirth older $14.99 415,060 96% 12M $187M (exactly $186,652,482) Nicalis, Inc., Edmund McMillen
Don't Starve Together older $14.99 376,165 94% 11M $169M (exactly $169,161,400) Klei Entertainment
Age of Empires II: Definitive Edition older $34.99 158,931 94% 4.8M $167M (exactly $166,829,871) World's Edge, Forgotten Empires, Captur… (World's Edge, Forgotten Empires, CaptureAge, Tantalus Media, Wicked Witch, Feral Interactive)
Slay the Spire 2 · EA $24.99 183,764 61% 5.5M $138M (exactly $137,767,871) Mega Crit
DELTARUNE $24.99 124,894 98% 3.7M $94M (exactly $93,633,032) tobyfox
MiSide $14.99 122,007 97% 3.7M $55M (exactly $54,866,548) AIHASTO
The Scroll of Taiwu : Beyond The Dome $29.99 56,535 65% 1.7M $51M (exactly $50,864,540) ConchShip Games
Mewgenics $29.99 49,996 89% 1.5M $45M (exactly $44,981,401) Edmund McMillen, Tyler Glaiel
SONIC X SHADOW GENERATIONS $49.99 12,178 96% 365k $18M (exactly $18,263,347) Sonic Team
Rhythm Doctor $19.99 25,021 98% 751k $15M (exactly $15,005,094) 7th Beat Games
Fields of Mistria $13.99 31,918 96% 958k $13M (exactly $13,395,985) NPC Studio
ENDER MAGNOLIA: Bloom in the Mist $24.99 17,143 95% 514k $13M (exactly $12,852,107) Adglobe, Live Wire

Estimates: copies = reviews × 30, gross = copies × list price.