Games › Racing › Racing + Horror
Should I ship a Horror Racing game?
Racing + Horror
Of 21 developers who shipped a Horror Racing game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 32 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $360, ×0.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $120. 32 games are announced against 10 developers who shipped in the last year, ×3.2 per shipper, while revenue is down 65% on the market.
| Bottom 30% | $119 (exactly $119) |
|---|---|
| Median | $360 (exactly $360) |
| Top 25% | $5.2k (exactly $5,240) |
| Top 5% | $13M (exactly $13,421,879) |
| Developers, 2 yr | 21 |
| Released games | 89 |
| Announced | 32 |
| Effort | 6 / 10 |
| AI-buildability | Low |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 10% fewer developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Racing; 4 in 10 of the top 25% also carry Action, Simulation, Adventure
- Price point
- $4.99 typical · top 25% priced $24.99 or above
- Art
- 6 in 10 of the top 25% ship with 3D, Dark, Realistic
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $4.99.
The top 10 games average 78% positive over 33,328 reviews.
What kills games here
3 in 10 developers made under $120. 8 in 10 of the 12 games released 1 to 2 years ago have fewer than 100 reviews. 32 games are announced against 10 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Racing with a different setting or mood, ranked by verdict then median.
- + CapitalismStrong odds
- + ModernFair
- + TransportationFair
- + AutomationFair
- + Grand StrategyFair
- + Time AttackFair
- + Auto BattlerFair
- + Time ManipulationFair
- + IdlerFair
- + Choices MatterFair
- + City BuilderLong shot
- + Inventory ManagementPoor odds
Comparable games
The Long Drive 2019 · EA · $24M 
Le Mans Ultimate 2025 · $18M 
Drive Beyond Horizons 2025 · EA · $13M 
Notes of Soul 2019 · EA · $13M 
Distance 2018 · $4.4M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Long Drive | · EA older | $15.99 | 50,184 88% | 1.5M | $24M (exactly $24,073,265) | Genesz |
| | Le Mans Ultimate | $39.99 | 15,068 79% | 452k | $18M (exactly $18,077,080) | Studio 397 | |
| | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
| | Notes of Soul | · EA older | $29.99 | 14,293 73% | 429k | $13M (exactly $12,859,412) | （Hong Kong）GKD Game Studio |
| | Distance | older | $24.99 | 5,832 93% | 175k | $4.4M (exactly $4,372,250) | Refract |
 | RAGE | older | $9.99 | 12,230 76% | 367k | $3.7M (exactly $3,665,331) | id Software |
 | Thumper | older | $19.99 | 4,056 91% | 122k | $2.4M (exactly $2,432,383) | Drool |
 | FlatOut 3: Chaos & Destruction | older | $9.99 | 3,672 17% | 110k | $1.1M (exactly $1,100,498) | Team 6 Studios |
 | Blockland | older | $9.99 | 3,326 70% | 100k | $997k (exactly $996,802) | Eric Hartman, Ben Garney, Anthony Roton… (Eric Hartman, Ben Garney, Anthony Rotondo) |
 | SEUM: Speedrunners from Hell | older | $14.99 | 2,050 95% | 62k | $922k (exactly $921,885) | Pine Studio |
 | Dark Succubus | $6.99 | 171 77% | 5.1k | $36k (exactly $35,859) | ZC Game | |
 | THRASHER | $9.99 | 45 91% | 1.4k | $13k (exactly $13,486) | Puddle | |
 | The Liminal Dimension | $3.99 | 88 79% | 2.6k | $11k (exactly $10,534) | Airem | |
 | Lazy Climbers | $4.99 | 35 68% | 1.1k | $5.2k (exactly $5,240) | Cool Car Studio | |
 | Carnage Kart X | · EA | $4.99 | 11 90% | 330 | $1.6k (exactly $1,647) | Two Brain Games |
 | Getting Over It with Your Body | $9.99 | 4 25% | 120 | $1.2k (exactly $1,199) | BombGame | |
 | SurrounDead Poly Japan Sakura | · EA | $15.99 | 1 100% | 30 | $480 (exactly $480) | LivingEveryday |
 | Dead Head Drive | $6.99 | 2 100% | 60 | $419 (exactly $419) | Sleepdiver |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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