Do I ship it?

GamesBeat 'em upBeat 'em up + Runner

Specimen · observed

Should I ship a Runner Beat 'em up?

Beat 'em up + Runner

Only 17 developers shipped a Runner Beat 'em up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Nitro Express, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 20 more are announced.

Verdict: dead, for a 4 / 10 build.

The middle developer here made $0 in the last 2 years and $120 over 4, against a market of $480 for a 4 / 10 build. 10 developers shipped in the last year and 20 games are announced.

Deciding numbers: median 0.0 times the market baseline, revenue up 10670% on the market, 20 announced, ×2.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Runner
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 17
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $0 → $0 → $0 → $120 (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Runner: Plate 1 · outcomes, 2 yr, n = 17
Bottom 30% $0 (exactly $0)
Median $0 (exactly $0)
Top 25% $748 (exactly $748)
Top 5% $417k (exactly $416,589)
Developers, 2 yr 17
Released games 56
Announced 20
Effort 4 / 10
AI-buildability Medium
Typical price $3.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue too few recent games to read momentum, supply 25% more developers than the period before.

Free games: 20%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Runner
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up, Runner; 6 in 10 of the top 25% also carry Action, 2D Platformer, Action-Adventure
Price point
$3.99 typical · top 25% priced $9.99 or above
Art
4 in 10 of the top 25% ship with Side Scroller, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $3.99.

The top 8 games average 76% positive over 1,189 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $0, 1 in 4 over $740, 1 in 20 over $410k.

3 in 10 developers made under $50. 9 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 20 games are announced against 10 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different second tag, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Nitro Express $12.99 1,069 75% 32k $417k (exactly $416,589) Grayfax Software
Buck Up And Drive! older $7.99 640 91% 19k $153k (exactly $153,408) Fábio Fontes
Dead Island Retro Revenge older $4.99 592 62% 18k $89k (exactly $88,622) Empty Clip Studios
Otokonoko Fishing older $11.99 72 90% 2.2k $26k (exactly $25,898) mumimumi, veryOK
SpeedOverflow older $4.99 116 72% 3.5k $17k (exactly $17,365) 狼烟
RHYTHMKILL $9.99 45 82% 1.4k $13k (exactly $13,486) GETTAKE
DOLPHIN HUSTLE older $24.99 16 75% 480 $12k (exactly $11,995) Gamesforgames
Dungeon Warriors · EA older $5.99 25 52% 750 $4.5k (exactly $4,492) FireStone Studio
北城捷運糾察隊(Northern City Metro Patrol) $3.00 49 83% 1.5k $4.4k (exactly $4,410) HoneyJamStudio
GUN.DOG.REVENGE $4.00 18 100% 540 $2.2k (exactly $2,160) MEWSTURBO
DEFENSORES DEL BARRIO $4.99 5 80% 150 $748 (exactly $748) PERNICH MEDIA
Forgotten spirit $4.99 1 100% 30 $150 (exactly $150) BurningGRP
Everyone Moves With You $3.99 1 100% 30 $120 (exactly $120) DIG Games
Yapori Dimensões $1.99 1 100% 30 $60 (exactly $60) Hayllon
HAPPY RUNNER $0.99 0 0% 0 $0 (exactly $0) Bogosor Studio
ARO dangerous campaign $4.99 0 0% 0 $0 (exactly $0) Alexander Sevastianov

Estimates: copies = reviews × 30, gross = copies × list price.