Do I ship it?

GamesBeat 'em upBeat 'em up + Perma Death

Specimen · observed

Should I ship a Perma Death Beat 'em up?

Beat 'em up + Perma Death

Only 7 developers shipped a Perma Death Beat 'em up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Dough or Die, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 24 more are announced, ×4.0 for every developer who shipped in the last year.

Verdict: dead, for a 4 / 10 build.

The middle developer here made $420 in the last 2 years and $450 over 4, against a market of $480 for a 4 / 10 build. 6 developers shipped in the last year and 24 games are announced.

Deciding numbers: median 0.9 times the market baseline, revenue too few recent games to read momentum, 24 announced, ×4.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Perma Death
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 7
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $150 → $959 → $150 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Perma Death: Plate 1 · outcomes, 2 yr, n = 7
Bottom 30% $150 (exactly $150)
Median $419 (exactly $419)
Top 25% $959 (exactly $959)
Top 5% $3.8k (exactly $3,835)
Developers, 2 yr 7
Released games 41
Announced 24
Effort 4 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue too few recent games to read momentum, supply 500% more developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Perma Death
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up, Perma Death
Price point
$6.99 typical
Plate 4 · demand

Why players buy here

Fewer than 10 games in the last 2 years; sentiment and price figures use the all window.

The top 25% priced at $14.99 or above; the middle game at $5.99.

The top 10 games average 81% positive over 2,388 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $420, 1 in 4 over $950, 1 in 20 over $3.8k.

3 in 10 developers made under $150. 24 games are announced against 6 developers who shipped in the last year, ×4.0 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different second tag, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Bravery and Greed older $19.99 640 78% 19k $384k (exactly $383,808) Rekka Games
Raw Metal older $19.99 452 88% 14k $271k (exactly $271,064) Team Crucible
Heart&Slash older $14.99 519 81% 16k $233k (exactly $233,394) AHEARTFULOFGAMES
Story of a Gladiator older $10.99 177 75% 5.3k $58k (exactly $58,357) Brain Seal Ltd
Kate: Collateral Damage older $7.99 82 92% 2.5k $20k (exactly $19,655) Ludic Studios
SpeedOverflow older $4.99 116 72% 3.5k $17k (exactly $17,365) 狼烟
Spartan Fist older $14.99 33 63% 990 $15k (exactly $14,840) Glass Bottom Games
HAYAI older $1.99 236 98% 7.1k $14k (exactly $14,089) Chaoclypse
Whisper Trip older $4.99 90 60% 2.7k $13k (exactly $13,473) Walnut LLC
Demon Strikes Back older $7.99 43 62% 1.3k $10k (exactly $10,307) WildPlanet
Dough or Die · EA $7.99 16 100% 480 $3.8k (exactly $3,835) Soundbyte Interactive
Armed Animals RPG $15.99 2 100% 60 $959 (exactly $959) Strejda Jenda Productions
Seth Slays Everybody $5.99 3 100% 90 $539 (exactly $539) Candeia Studio
CRASHOUT $6.99 2 100% 60 $419 (exactly $419) STAGSTUDIOSLLC
Home Invaders $4.99 1 100% 30 $150 (exactly $150) Umongus
Wellspring $1.99 0 0% 0 $0 (exactly $0) Veilshred Studios
Dungeons & Death $9.99 0 0% 0 $0 (exactly $0) RatSlayerGames

Estimates: copies = reviews × 30, gross = copies × list price.