Do I ship it?

GamesBeat 'em upBeat 'em up + Mystery

Specimen · observed

Should I ship a Mystery Beat 'em up?

Beat 'em up + Mystery

Only 14 developers shipped a Mystery Beat 'em up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Teenage Mutant Ninja Turtles: Tactical Takedown, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 27 more are announced, ×6.8 for every developer who shipped in the last year.

Verdict: dead, for a 4 / 10 build.

Only 4 developers shipped this in the last year, under the 5 a verdict needs; over 2 years the middle one made $960 against a market of $480. 27 games are announced.

Deciding numbers: median 2.0 times the market baseline, revenue down 30% on the market, 27 announced, ×6.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Mystery
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 14
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $0 → $148 → $240 → $1.5k
Outcomes for Beat 'em up + Mystery: Plate 1 · outcomes, 2 yr, n = 14
Bottom 30% $119 (exactly $119)
Median $959 (exactly $959)
Top 25% $1.8k (exactly $1,797)
Top 5% $96k (exactly $95,952)
Developers, 2 yr 14
Released games 58
Announced 27
Effort 4 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 30% on the market, supply 60% fewer developers than the period before.

Free games: 21%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Mystery
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up; 5 in 10 of the top 25% also carry RPG, Action RPG, Action-Adventure
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
5 in 10 of the top 25% ship with Atmospheric, Third Person
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 82% positive over 225 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $960, 1 in 4 over $1.7k, 1 in 20 over $95k.

3 in 10 developers made under $120. 8 in 10 of the 12 games released 1 to 2 years ago have fewer than 100 reviews. 27 games are announced against 4 developers who shipped in the last year, ×6.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different setting or mood, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Judgment older $39.99 9,407 93% 282k $11M (exactly $11,285,578) RGG Studio
BROK the InvestiGator older $19.99 985 97% 30k $591k (exactly $590,704) COWCAT
Cobra Kai: The Karate Kid Saga Continues older $19.99 417 84% 13k $250k (exactly $250,075) Flux Games
Song of Iron older $19.99 358 72% 11k $215k (exactly $214,693) Resting Relic
Cobra Kai 2: Dojos Rising older $49.99 71 42% 2.1k $106k (exactly $106,479) Flux Games
My Pleasure - Season 1 older $13.99 240 76% 7.2k $101k (exactly $100,728) Tasty Pics Studio, Loys
Teenage Mutant Ninja Turtles: Tactical Takedown $19.99 160 89% 4.8k $96k (exactly $95,952) Strange Scaffold
Firelight Fantasy: Vengeance older $13.99 142 79% 4.3k $60k (exactly $59,597) Quacky Games
Magic War older $24.99 10 100% 300 $7.5k (exactly $7,497) Gamesforgames
Tenebris Pictura older $19.99 10 100% 300 $6.0k (exactly $5,997) Pentadimensional Games SL
Clavis Kinkygate: Treasure of Danau River $4.99 23 34% 690 $3.4k (exactly $3,443) 淫門之鑰工作室
MeMic $7.99 11 63% 330 $2.6k (exactly $2,637) OnlineKingdom
Absence of Light $5.99 10 70% 300 $1.8k (exactly $1,797) Boa Noite
Death Kid $4.99 10 100% 300 $1.5k (exactly $1,497) Crooked Games
Armed Animals RPG $15.99 2 100% 60 $959 (exactly $959) Strejda Jenda Productions
Royal Goldenbeak and the Curse of Snowy Island $7.99 4 100% 120 $959 (exactly $959) Outside the Zoo
Farewell to my Playground $9.99 2 100% 60 $599 (exactly $599) Sloped Armour Games
Dark 4799 $7.99 1 100% 30 $240 (exactly $240) Nikola Krizic
BlackLaceAssassins $1.99 2 50% 60 $119 (exactly $119) VirtualDelightsPro

Estimates: copies = reviews × 30, gross = copies × list price.