Do I ship it?

GamesBeat 'em upBeat 'em up + Fantasy

Specimen · observed

Should I ship a Fantasy Beat 'em up?

Beat 'em up + Fantasy

Of 133 developers who shipped a Fantasy Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 232 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $600, ×1.3 the market's $480 for a 4 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $120k, ×260 the market median. Revenue is up 85% on the market; 232 games are announced against 74 developers who shipped in the last year.

Deciding numbers: median 1.3 times the market baseline, revenue up 85% on the market, 232 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Fantasy
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 133
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.6k → $1.1k → $1.0k → $2.0k → $479 → $987 → $600 (still earning) → $130 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Fantasy: Plate 1 · outcomes, 2 yr, n = 133
Bottom 30% $120 (exactly $120)
Median $600 (exactly $600)
Top 25% $4.8k (exactly $4,794)
Top 5% $123k (exactly $123,308)
Developers, 2 yr 133
Released games 485
Announced 232
Effort 4 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 85% on the market, supply 25% more developers than the period before.

Free games: 18%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Fantasy
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up; 5 in 10 of the top 25% also carry Action, Combat, Adventure
Price point
$5.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 2D, Side Scroller
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $5.99.

The top 10 games average 85% positive over 16,951 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $600, 1 in 4 over $4.7k, 1 in 20 over $120k.

3 in 10 developers made under $120. 9 in 10 of the 76 games released 1 to 2 years ago have fewer than 100 reviews. 232 games are announced against 74 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different setting or mood, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 older $19.99 72,409 90% 2.2M $43M (exactly $43,423,677) CyberConnect2 Co. Ltd.
DRAGON BALL XENOVERSE older $64.98 17,554 89% 527k $34M (exactly $34,219,768) DIMPS
DRAGON BALL Z: KAKAROT older $19.99 43,951 92% 1.3M $26M (exactly $26,357,415) CyberConnect2 Co. Ltd.
DmC: Devil May Cry older $29.99 20,938 93% 628k $19M (exactly $18,837,919) Ninja Theory
SOULCALIBUR VI older $59.99 9,768 83% 293k $18M (exactly $17,579,470) BANDAI NAMCO Studios Inc., Dimps Corpor… (BANDAI NAMCO Studios Inc., Dimps Corporation)
Bayonetta older $19.99 27,380 92% 821k $16M (exactly $16,419,786) PlatinumGames
WARRIORS OROCHI 4 older $59.99 4,424 85% 133k $8.0M (exactly $7,961,873) KOEI TECMO GAMES CO., LTD.
Absolum $24.99 9,399 91% 282k $7.0M (exactly $7,046,430) Dotemu, Guard Crush Games, Supamonks
NARUTO SHIPPUDEN: Ultimate Ninja STORM 3 Full Burst HD older $19.99 10,749 89% 322k $6.4M (exactly $6,446,175) CyberConnect2 Co. Ltd.
Dust: An Elysian Tail older $14.99 14,250 95% 428k $6.4M (exactly $6,408,225) Humble Hearts LLC
PATAPON 1+2 REPLAY $29.99 2,091 83% 63k $1.9M (exactly $1,881,273) SAS CO.,LTD.
Towerborne $24.99 1,057 69% 32k $792k (exactly $792,433) Stoic
GOD FORSAKEN $13.99 1,728 67% 52k $725k (exactly $725,242) insight studio
The Bleakest Keep $9.99 719 90% 22k $215k (exactly $215,484) Cache of Bones
Maktala: Slime Lootfest $4.99 1,345 79% 40k $201k (exactly $201,346) Samharia Studios
Arisen Force: HeroTest $10.99 374 82% 11k $123k (exactly $123,308) Lemport
Utawarerumono: ZAN 2 $39.99 88 82% 2.6k $106k (exactly $105,574) AQUAPLUS
Utawarerumono: ZAN $39.99 85 77% 2.6k $102k (exactly $101,974) AQUAPLUS
Miraculous - Paris Under Siege $49.99 65 52% 2.0k $97k (exactly $97,480) Petit Fabrik

Estimates: copies = reviews × 30, gross = copies × list price.