Games › Beat 'em up › Beat 'em up + Fantasy
Should I ship a Fantasy Beat 'em up?
Beat 'em up + Fantasy
Of 133 developers who shipped a Fantasy Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 232 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $600, ×1.3 the market's $480 for a 4 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $120k, ×260 the market median. Revenue is up 85% on the market; 232 games are announced against 74 developers who shipped in the last year.
| Bottom 30% | $120 (exactly $120) |
|---|---|
| Median | $600 (exactly $600) |
| Top 25% | $4.8k (exactly $4,794) |
| Top 5% | $123k (exactly $123,308) |
| Developers, 2 yr | 133 |
| Released games | 485 |
| Announced | 232 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 85% on the market, supply 25% more developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Fantasy
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Beat 'em up; 5 in 10 of the top 25% also carry Action, Combat, Adventure
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Side Scroller
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 85% positive over 16,951 reviews.
What kills games here
3 in 10 developers made under $120. 9 in 10 of the 76 games released 1 to 2 years ago have fewer than 100 reviews. 232 games are announced against 74 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Beat 'em up with a different setting or mood, ranked by verdict then median.
- + LGBTQ+Fair
- + RhythmFair
- + CollectathonFair
- + Score AttackFair
- + IncrementalFair
- + Tower DefenseFair
- + NinjaLong shot
- + Combat RacingLong shot
- + Character Action GamePoor odds
- + LootPoor odds
- + Co-opPoor odds
- + Online Co-OpPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 | older | $19.99 | 72,409 90% | 2.2M | $43M (exactly $43,423,677) | CyberConnect2 Co. Ltd. |
| | DRAGON BALL XENOVERSE | older | $64.98 | 17,554 89% | 527k | $34M (exactly $34,219,768) | DIMPS |
| | DRAGON BALL Z: KAKAROT | older | $19.99 | 43,951 92% | 1.3M | $26M (exactly $26,357,415) | CyberConnect2 Co. Ltd. |
| | DmC: Devil May Cry | older | $29.99 | 20,938 93% | 628k | $19M (exactly $18,837,919) | Ninja Theory |
| | SOULCALIBUR VI | older | $59.99 | 9,768 83% | 293k | $18M (exactly $17,579,470) | BANDAI NAMCO Studios Inc., Dimps Corpor… (BANDAI NAMCO Studios Inc., Dimps Corporation) |
| | Bayonetta | older | $19.99 | 27,380 92% | 821k | $16M (exactly $16,419,786) | PlatinumGames |
| | WARRIORS OROCHI 4 | older | $59.99 | 4,424 85% | 133k | $8.0M (exactly $7,961,873) | KOEI TECMO GAMES CO., LTD. |
| | Absolum | $24.99 | 9,399 91% | 282k | $7.0M (exactly $7,046,430) | Dotemu, Guard Crush Games, Supamonks | |
| | NARUTO SHIPPUDEN: Ultimate Ninja STORM 3 Full Burst HD | older | $19.99 | 10,749 89% | 322k | $6.4M (exactly $6,446,175) | CyberConnect2 Co. Ltd. |
| | Dust: An Elysian Tail | older | $14.99 | 14,250 95% | 428k | $6.4M (exactly $6,408,225) | Humble Hearts LLC |
| | PATAPON 1+2 REPLAY | $29.99 | 2,091 83% | 63k | $1.9M (exactly $1,881,273) | SAS CO.,LTD. | |
| | Towerborne | $24.99 | 1,057 69% | 32k | $792k (exactly $792,433) | Stoic | |
| | GOD FORSAKEN | $13.99 | 1,728 67% | 52k | $725k (exactly $725,242) | insight studio | |
| | The Bleakest Keep | $9.99 | 719 90% | 22k | $215k (exactly $215,484) | Cache of Bones | |
| | Maktala: Slime Lootfest | $4.99 | 1,345 79% | 40k | $201k (exactly $201,346) | Samharia Studios | |
| | Arisen Force: HeroTest | $10.99 | 374 82% | 11k | $123k (exactly $123,308) | Lemport | |
| | Utawarerumono: ZAN 2 | $39.99 | 88 82% | 2.6k | $106k (exactly $105,574) | AQUAPLUS | |
| | Utawarerumono: ZAN | $39.99 | 85 77% | 2.6k | $102k (exactly $101,974) | AQUAPLUS | |
| | Miraculous - Paris Under Siege | $49.99 | 65 52% | 2.0k | $97k (exactly $97,480) | Petit Fabrik |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.