Do I ship it?

GamesBeat 'em upBeat 'em up + Dark Fantasy

Specimen · observed

Should I ship a Dark-Fantasy Beat 'em up?

Beat 'em up + Dark Fantasy

Of 53 developers who shipped a Dark-Fantasy Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 91 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $1.2k, ×1.9 the market's $630 for a 5 / 10 build, and 3 in 10 made under $240; 1 in 20 cleared $250k, ×400 the market median. Revenue is flat on the market; 91 games are announced against 29 developers who shipped in the last year.

Deciding numbers: median 1.9 times the market baseline, revenue flat on the market, 91 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Dark Fantasy
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 53
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $899 → $4.5k → $1.3k → $1.8k → $2.6k → $987 → $748 (still earning) → $6.8k (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Dark Fantasy: Plate 1 · outcomes, 2 yr, n = 53
Bottom 30% $240 (exactly $240)
Median $1.2k (exactly $1,198)
Top 25% $6.0k (exactly $5,992)
Top 5% $251k (exactly $251,149)
Developers, 2 yr 53
Released games 152
Announced 91
Effort 5 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 20% more developers than the period before.

Free games: 16%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Dark Fantasy
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Beat 'em up; 5 in 10 of the top 25% also carry Action, Hack and Slash, Action Roguelike
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 2D, Stylized
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 81% positive over 6,162 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $1.2k, 1 in 4 over $5.9k, 1 in 20 over $250k.

3 in 10 developers made under $240. 9 in 10 of the 31 games released 1 to 2 years ago have fewer than 100 reviews. 91 games are announced against 29 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different setting or mood, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Another Crab's Treasure older $29.99 16,863 93% 506k $15M (exactly $15,171,641) Aggro Crab
Soulstice older $39.99 1,845 76% 55k $2.2M (exactly $2,213,446) Reply Game Studios
Tears of Metal · EA $24.99 2,359 85% 71k $1.8M (exactly $1,768,542) Paper Cult
Werewolf: The Apocalypse - Earthblood older $29.99 1,463 69% 44k $1.3M (exactly $1,316,261) Cyanide Studio
The Vagrant older $3.99 8,283 89% 248k $991k (exactly $991,475) O.T.K Games
FIGHT KNIGHT older $19.99 1,547 91% 46k $928k (exactly $927,736) Team Sorcerobe
GOD FORSAKEN $13.99 1,728 67% 52k $725k (exactly $725,242) insight studio
Kill The Crows older $4.99 2,848 95% 85k $426k (exactly $426,346) 5minlab Corp.
Brush Burial: Gutter World $9.99 838 93% 25k $251k (exactly $251,149) Knife Demon Software
The Bleakest Keep $9.99 719 90% 22k $215k (exactly $215,484) Cache of Bones
Mad King Redemption · EA $14.99 159 84% 4.8k $72k (exactly $71,502) SECRET MISSION
Magenta Horizon - Neverending Harvest $10.99 175 89% 5.3k $58k (exactly $57,698) Maddison Baek
Immortal Hunters $19.99 95 67% 2.9k $57k (exactly $56,971) Admiral Games
Lady Death Demonicron $39.99 36 47% 1.1k $43k (exactly $43,189) Art Of Play Interactive
Grim Trials $17.99 30 83% 900 $16k (exactly $16,191) Glory Jam
Obey the Insect God $19.99 23 100% 690 $14k (exactly $13,793) Chunkle Freaky's Movies Games, Charles… (Chunkle Freaky's Movies Games, Charles Davis)

Estimates: copies = reviews × 30, gross = copies × list price.