Do I ship it?

GamesBeat 'em upBeat 'em up + Arcade

Specimen · observed

Should I ship an Arcade Beat 'em up?

Beat 'em up + Arcade

Of 230 developers who shipped an Arcade Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 339 more are announced, ×2.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $750, ×1.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $210k, ×454 the market median. Revenue is down 10% on the market; 339 games are announced against 116 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue down 10% on the market, 339 announced, ×2.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Arcade
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 230
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $479 → $1.8k → $2.7k → $748 → $836 → $1.2k → $748 (still earning) → $130 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Arcade: Plate 1 · outcomes, 2 yr, n = 230
Bottom 30% $150 (exactly $150)
Median $748 (exactly $748)
Top 25% $7.5k (exactly $7,492)
Top 5% $215k (exactly $215,484)
Developers, 2 yr 230
Released games 834
Announced 339
Effort 4 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply as many developers as the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Arcade
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up, Arcade; 5 in 10 of the top 25% also carry Action, Adventure, Combat
Price point
$5.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Side Scroller, 2D, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $5.99.

The top 10 games average 88% positive over 37,436 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $750, 1 in 4 over $7.4k, 1 in 20 over $210k.

3 in 10 developers made under $150. 8 in 10 of the 143 games released 1 to 2 years ago have fewer than 100 reviews. 339 games are announced against 116 developers who shipped in the last year, ×2.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different second tag, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
TEKKEN 7 older $39.99 68,063 83% 2.0M $82M (exactly $81,655,181) BANDAI NAMCO Studios Inc.
Castle Crashers® older $14.99 109,654 96% 3.3M $49M (exactly $49,311,404) The Behemoth
Rivals of Aether older $29.99 33,284 96% 999k $30M (exactly $29,945,615) Aether Studios
Injustice™ 2 older $49.99 17,445 86% 523k $26M (exactly $26,162,266) NetherRealm Studios, QLOC
Sifu older $39.99 21,620 92% 649k $26M (exactly $25,937,514) Sloclap
ONE PIECE: PIRATE WARRIORS 4 older $39.99 17,281 91% 518k $21M (exactly $20,732,016) Koei Tecmo
SOULCALIBUR VI older $59.99 9,768 83% 293k $18M (exactly $17,579,470) BANDAI NAMCO Studios Inc., Dimps Corpor… (BANDAI NAMCO Studios Inc., Dimps Corporation)
Paint the Town Red older $19.99 29,141 96% 874k $17M (exactly $17,475,858) South East Games
Street Fighter V older $19.99 27,820 72% 835k $17M (exactly $16,683,654) CAPCOM Co., Ltd.
Streets of Rage 4 older $24.99 17,293 92% 519k $13M (exactly $12,964,562) Dotemu, Guard Crush, Lizardcube
Dead as Disco · EA $24.99 12,354 96% 371k $9.3M (exactly $9,261,794) Brain Jar Games, Inc.
Absolum $24.99 9,399 91% 282k $7.0M (exactly $7,046,430) Dotemu, Guard Crush Games, Supamonks
Path of Kung Fu $14.99 4,880 72% 146k $2.2M (exactly $2,194,536) 游鲤化龙工作室
MARVEL Cosmic Invasion $29.99 2,298 88% 69k $2.1M (exactly $2,067,511) Tribute Games Inc.
Suit for Hire $14.99 3,263 92% 98k $1.5M (exactly $1,467,371) Godmode Interactive
Little Fighter 2 Remastered $15.88 1,770 76% 53k $843k (exactly $843,228) Little Fighter Co Pty Ltd, Marti Wong
Mighty Morphin Power Rangers: Rita's Rewind $34.99 713 65% 21k $748k (exactly $748,436) Digital Eclipse
Star Fire: Eternal Cycle $16.99 1,012 91% 30k $516k (exactly $515,816) Ethereal Fish Studio
Big Helmet Heroes $24.99 678 78% 20k $508k (exactly $508,297) Exalted Studio
Nitro Express $12.99 1,069 75% 32k $417k (exactly $416,589) Grayfax Software

Estimates: copies = reviews × 30, gross = copies × list price.