Do I ship it?

GamesBeat 'em upBeat 'em up + Aliens

Specimen · observed

Should I ship an Alien Beat 'em up?

Beat 'em up + Aliens

Only 18 developers shipped an Alien Beat 'em up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Star Fire: Eternal Cycle, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 31 more are announced, ×3.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $840, ×1.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $90; 1 in 20 cleared $510k, ×1086 the market median. Revenue is down 60% on the market; 31 games are announced against 8 developers who shipped in the last year.

Deciding numbers: median 1.8 times the market baseline, revenue down 60% on the market, 31 announced, ×3.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + Aliens
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 18
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $119 → $4.3k → $1.3k → $240 → $3.6k → $45k → $539 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + Aliens: Plate 1 · outcomes, 2 yr, n = 18
Bottom 30% $90 (exactly $90)
Median $839 (exactly $839)
Top 25% $6.7k (exactly $6,712)
Top 5% $516k (exactly $515,816)
Developers, 2 yr 18
Released games 78
Announced 31
Effort 4 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 20% fewer developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
Aliens
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up; 5 in 10 of the top 25% also carry Action, Arcade, Action RPG
Price point
$5.99 typical · top 25% priced $24.99 or above
Art
5 in 10 of the top 25% ship with Side Scroller, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $5.99.

The top 10 games average 88% positive over 1,305 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $90, median $840, 1 in 4 over $6.7k, 1 in 20 over $510k.

3 in 10 developers made under $90. 8 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 31 games are announced against 8 developers who shipped in the last year, ×3.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different setting or mood, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
No More Heroes 3 older $39.99 835 79% 25k $1.0M (exactly $1,001,750) GRASSHOPPER MANUFACTURE INC.
Alien Hominid Invasion older $19.99 1,572 88% 47k $943k (exactly $942,728) The Behemoth
Alien Shooter older $4.99 3,919 95% 118k $587k (exactly $586,674) Sigma Team Inc.
Star Fire: Eternal Cycle $16.99 1,012 91% 30k $516k (exactly $515,816) Ethereal Fish Studio
MARVEL MaXimum Collection $24.99 111 76% 3.3k $83k (exactly $83,217) Limited Run Games
Aeon Must Die! older $19.99 100 51% 3.0k $60k (exactly $59,970) Limestone Games
Warspace 2 $17.99 83 59% 2.5k $45k (exactly $44,795) Magic Game Art
universe treasure older $13.99 91 58% 2.7k $38k (exactly $38,193) モンスター研
Chenso Club older $9.99 83 74% 2.5k $25k (exactly $24,875) Pixadome
Coffee Crisis older $9.99 64 59% 1.9k $19k (exactly $19,181) Mega Cat Studios
The SeethingSwarm Collection $9.99 25 92% 750 $7.5k (exactly $7,492) Seethingswarm
Cat Girl Without Salad: Amuse-Bouche $7.99 28 82% 840 $6.7k (exactly $6,712) WayForward
Agent Fall $4.99 24 95% 720 $3.6k (exactly $3,593) Pufferfish Digital
SnackTimeActionGame $7.99 10 100% 300 $2.4k (exactly $2,397) Snack Box Games
Feudal Bros - Tonosama #1 $5.99 7 100% 210 $1.3k (exactly $1,258) Sunsoft
Carnage in Space: Crucible $13.99 2 100% 60 $839 (exactly $839) John Brink
Tenvader $5.99 3 100% 90 $539 (exactly $539) Rikerat

Estimates: copies = reviews × 30, gross = copies × list price.