Do I ship it?

GamesBeat 'em upBeat 'em up + 2D Platformer

Specimen · observed

Should I ship a 2D Platformer Beat 'em up?

Beat 'em up + 2D Platformer

Of 110 developers who shipped a 2D Platformer Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 169 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $750, ×1.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $60; 1 in 20 cleared $160k, ×347 the market median. Revenue is up 80% on the market; 169 games are announced against 61 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue up 80% on the market, 169 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Beat 'em up + 2D Platformer
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 110
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $359 → $20k → $959 → $5.1k → $300 → $2.6k → $839 (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Beat 'em up + 2D Platformer: Plate 1 · outcomes, 2 yr, n = 110
Bottom 30% $60 (exactly $60)
Median $748 (exactly $748)
Top 25% $9.3k (exactly $9,291)
Top 5% $165k (exactly $164,803)
Developers, 2 yr 110
Released games 369
Announced 169
Effort 4 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply 20% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band
2D Platformer
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Beat 'em up, 2D Platformer; 5 in 10 of the top 25% also carry Action, Adventure, Platformer
Price point
$5.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with 2D, Pixel Graphics, Side Scroller
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $5.99.

The top 10 games average 91% positive over 12,972 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $60, median $750, 1 in 4 over $9.2k, 1 in 20 over $160k.

3 in 10 developers made under $60. 8 in 10 of the 58 games released 1 to 2 years ago have fewer than 100 reviews. 169 games are announced against 61 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Beat 'em up with a different second tag, ranked by verdict then median.

  1. + LGBTQ+Fair14 devs · median $76k · 13 announced
  2. + RhythmFair17 devs · median $4.5k · 15 announced
  3. + CollectathonFair25 devs · median $1.2k · 20 announced
  4. + Score AttackFair36 devs · median $539 · 41 announced
  5. + IncrementalFair11 devs · median $537 · 8 announced
  6. + Tower DefenseFair14 devs · median $416 · 19 announced
  7. + NinjaLong shot29 devs · median $359 · 30 announced
  8. + Combat RacingLong shot15 devs · median $89 · 15 announced
  9. + Character Action GamePoor odds12 devs · median $58k · 37 announced
  10. + LootPoor odds20 devs · median $13k · 29 announced
  11. + Co-opPoor odds74 devs · median $11k · 125 announced
  12. + Online Co-OpPoor odds45 devs · median $11k · 71 announced

All 126 pairs on the Beat 'em up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Nickelodeon All-Star Brawl older $49.99 4,311 75% 129k $6.5M (exactly $6,465,207) Ludosity, Fair Play Labs
Stick It to the Stickman · EA $11.99 7,918 96% 238k $2.8M (exactly $2,848,105) Free Lives
PATAPON 1+2 REPLAY $29.99 2,091 83% 63k $1.9M (exactly $1,881,273) SAS CO.,LTD.
Gensokyo Night Festival · EA older $12.99 4,497 69% 135k $1.8M (exactly $1,752,481) WSS playground, tea_basira
Guacamelee! 2 older $19.99 2,711 91% 81k $1.6M (exactly $1,625,787) Drinkbox Studios
Warhammer 40,000: Shootas, Blood & Teef older $19.99 2,586 87% 78k $1.6M (exactly $1,550,824) Rogueside
Gravity Circuit older $16.99 3,028 94% 91k $1.5M (exactly $1,543,372) Domesticated Ant Games
Nickelodeon All-Star Brawl 2 older $49.99 1,013 81% 30k $1.5M (exactly $1,519,196) Fair Play Labs
Battletoads older $19.99 2,111 68% 63k $1.3M (exactly $1,265,967) Dlala Studios
Guacamelee! Super Turbo Championship Edition older $14.99 2,633 93% 79k $1.2M (exactly $1,184,060) Drinkbox Studios
Nitro Express $12.99 1,069 75% 32k $417k (exactly $416,589) Grayfax Software
Kong: Survivor Instinct $24.99 338 71% 10k $253k (exactly $253,399) 7Levels
Advent NEON® $19.99 300 98% 9.0k $180k (exactly $179,910) CryoGX
Double Dragon Revive $34.99 157 63% 4.7k $165k (exactly $164,803) YUKE’S
Arisen Force: HeroTest $10.99 374 82% 11k $123k (exactly $123,308) Lemport
Falling with Ice Phoenix! $9.99 300 92% 9.0k $90k (exactly $89,910) F Project
Decline's Drops $14.99 170 96% 5.1k $76k (exactly $76,449) Le Moulin aux Bulles
Oh So Hero! $9.99 255 94% 7.7k $76k (exactly $76,424) Full Frontal Frog

Estimates: copies = reviews × 30, gross = copies × list price.