Games › Typing › Typing + Horror
Should I ship a Horror Typing game?
Typing + Horror
Of 37 developers who shipped a Horror Typing game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 47 more are announced, ×2.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $840, ×1.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $340; 1 in 20 cleared $790k, ×1682 the market median. Revenue is up 190% on the market; 47 games are announced against 23 developers who shipped in the last year.
| Bottom 30% | $332 (exactly $332) |
|---|---|
| Median | $838 (exactly $838) |
| Top 25% | $7.2k (exactly $7,186) |
| Top 5% | $799k (exactly $799,117) |
| Developers, 2 yr | 37 |
| Released games | 82 |
| Announced | 47 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 190% on the market, supply 65% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Typing; 4 in 10 of the top 25% also carry Adventure, Multiple Endings, Simulation
- Price point
- $4.99 typical · top 25% priced $12.49 or above
- Art
- 4 in 10 of the top 25% ship with Atmospheric, Text-Based, 2D
Why players buy here
The top 25% priced at $12.49 or above; the middle game at $4.99.
The top 10 games average 93% positive over 16,232 reviews.
What kills games here
3 in 10 developers made under $340. 6 in 10 of the 17 games released 1 to 2 years ago have fewer than 100 reviews. 47 games are announced against 23 developers who shipped in the last year, ×2.0 per shipper.
Adjacent niches
Typing with a different setting or mood, ranked by verdict then median.
- + LGBTQ+Strong odds
- + Dating SimFair
- + Online Co-OpFair
- + Female ProtagonistFair
- + DetectiveFair
- + RogueliteFair
- + CombatFair
- + Psychological HorrorFair
- + CollectathonFair
- + HackingFair
- + TacticalFair
- + ModernFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Homicipher | $13.99 | 7,821 96% | 235k | $3.3M (exactly $3,282,474) | 八名木Games | |
| | Emily is Away <3 | older | $9.99 | 6,036 91% | 181k | $1.8M (exactly $1,808,989) | Kyle Seeley |
| | The Typing of The Dead: Overkill | older | $19.99 | 2,782 87% | 83k | $1.7M (exactly $1,668,365) | Modern Dream |
| | Duskers | older | $19.99 | 2,304 90% | 69k | $1.4M (exactly $1,381,709) | Misfits Attic |
| | Home Safety Hotline | older | $14.99 | 2,763 90% | 83k | $1.2M (exactly $1,242,521) | Night Signal Entertainment |
| | Buddy Simulator 1984 | older | $9.99 | 3,791 93% | 114k | $1.1M (exactly $1,136,163) | Not a Sailor Studios |
| | Hacker Simulator | older | $24.99 | 1,230 74% | 37k | $922k (exactly $922,131) | Save All Studio |
| | DEAD LETTER DEPT. | $14.99 | 1,777 95% | 53k | $799k (exactly $799,117) | Mike Monroe, Belief Engine | |
| | s.p.l.i.t | $2.99 | 3,862 92% | 116k | $346k (exactly $346,421) | Mike Klubnika | |
| | Blood Typers | $12.49 | 912 94% | 27k | $342k (exactly $341,726) | Outer Brain Studios | |
| | Final Sentence | $9.99 | 1,095 84% | 33k | $328k (exactly $328,172) | Button Mash | |
| | Dyping Escape | $9.99 | 544 91% | 16k | $163k (exactly $163,037) | Heaviside Creations | |
| | The Carcass | $9.99 | 76 26% | 2.3k | $23k (exactly $22,777) | PiqFocus Interactive | |
| | HoloType: Treasure Zombie Island | $8.99 | 50 88% | 1.5k | $13k (exactly $13,485) | BeXide Inc. | |
| | Camelot 10000CE | $7.99 | 47 93% | 1.4k | $11k (exactly $11,266) | Miziziziz | |
| | Tales of Terror | $4.99 | 48 50% | 1.4k | $7.2k (exactly $7,186) | BearfoxBear |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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